St Dalfour vs Wilkin & Sons:Which is more popular by branded search?

Name: St Dalfour vs Wilkin & Sons: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, St Dalfour had more branded searches than Wilkin & Sons among jam brands worldwide. St Dalfour was estimated to have 18.1K branded searches compared to Wilkin & Sons’ 5.4K, and held a 51.8% Share of Search versus Wilkin & Sons’ 15.5%. These are worldwide searches for English-language branded terms.

Share of Search among jam brands worldwide in August 2026Which is more popular in search, St Dalfour or Wilkin & Sons?

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Which is more popular in search, St Dalfour or Wilkin & Sons?

Compare the jam brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

St Dalfour and Wilkin & Sons among jam brands worldwide, by month

Month	St Dalfour	Smucker's	Wilkin & Sons	Cottee's	Hartley's	Bonne Maman
Oct 2025	50%	12.2%	14.9%	18.2%	4.4%	0.25%
Nov 2025	50%	12.2%	18.2%	14.9%	4.4%	0.25%
Dec 2025	48.7%	14.5%	17.7%	14.5%	4.3%	0.24%
Jan 2026	40.2%	14.7%	22%	17.9%	5.2%	0.14%
Feb 2026	45.1%	13.4%	20.1%	16.4%	4.9%	0.12%
Mar 2026	45.4%	16.5%	16.5%	16.5%	4.9%	0.09%
Apr 2026	46.8%	17.1%	17.1%	13.9%	5.1%	0.13%
May 2026	45.3%	16.5%	16.5%	16.5%	4.9%	0.15%
Jun 2026	44.9%	16.4%	16.4%	16.4%	5.8%	0.09%
Jul 2026	48.3%	14.4%	17.6%	14.4%	5.2%	0.13%
Aug 2026	51.8%	15.5%	15.5%	12.6%	4.6%	0.14%
Sep 2026	—	—	—	—	—	—

How has the St Dalfour and Wilkin & Sons comparison changed over the last 12 months?

3 findings

St Dalfour was ahead of Wilkin & Sons in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, St Dalfour’s estimated Share of Search among jam brands worldwide moved from 50% to 51.8%, and its estimated monthly branded searches held steady at 18.1K.
Across the 11 months ending August 2026, Wilkin & Sons’ estimated Share of Search among jam brands worldwide moved from 14.9% to 15.5%, and its estimated monthly branded searches held steady at 5.4K.

How did search popularity change for jam brands worldwide in August 2026?

3 changes

In August 2026, Smucker's overtook Wilkin & Sons to rank 2nd among jam brands worldwide, at 15.5%.
In August 2026, St Dalfour gained estimated Share of Search among jam brands worldwide, from 48.3% to 51.8%.
In August 2026, Wilkin & Sons lost estimated Share of Search among jam brands worldwide, from 17.6% to 15.5%.

How each brand is measured

Brandwave collects information about searches that people make online using St Dalfour’s and Wilkin & Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.