How popular isWilkin & Sons in search?
In August 2026, there were an estimated 5.4K branded searches for Wilkin & Sons worldwide which held steady over the last 11 months. Wilkin & Sons holds 15.5% estimated Share of Search among jam brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
St Dalfour51.8%- Smucker's15.5%
- Wilkin & Sons15.5%
- Cottee's12.6%
- Hartley's4.6%
- Bonne Maman0.14%
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Which jam brands compete with Wilkin & Sons?
Share of Search by month for St Dalfour, Smucker's, Wilkin & Sons, Cottee's, Hartley's. The figures are in the table below the chart.
View monthly share of search table
| Month | St Dalfour | Smucker's | Wilkin & Sons | Cottee's | Hartley's | Bonne Maman |
|---|---|---|---|---|---|---|
| Oct 2025 | 50% | 12.2% | 14.9% | 18.2% | 4.4% | 0.25% |
| Nov 2025 | 50% | 12.2% | 18.2% | 14.9% | 4.4% | 0.25% |
| Dec 2025 | 48.7% | 14.5% | 17.7% | 14.5% | 4.3% | 0.24% |
| Jan 2026 | 40.2% | 14.7% | 22% | 17.9% | 5.2% | 0.14% |
| Feb 2026 | 45.1% | 13.4% | 20.1% | 16.4% | 4.9% | 0.12% |
| Mar 2026 | 45.4% | 16.5% | 16.5% | 16.5% | 4.9% | 0.09% |
| Apr 2026 | 46.8% | 17.1% | 17.1% | 13.9% | 5.1% | 0.13% |
| May 2026 | 45.3% | 16.5% | 16.5% | 16.5% | 4.9% | 0.15% |
| Jun 2026 | 44.9% | 16.4% | 16.4% | 16.4% | 5.8% | 0.09% |
| Jul 2026 | 48.3% | 14.4% | 17.6% | 14.4% | 5.2% | 0.13% |
| Aug 2026 | 51.8% | 15.5% | 15.5% | 12.6% | 4.6% | 0.14% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.8% | 18.1K | +22.3% | +3.5 points | |
| 2, moved from 4th to 2nd | 15.5% | 5.4K | +22.7% | +1.1 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 15.5% | 5.4K | 0% | -2.2 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 12.6% | 4.4K | 0% | -1.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.6% | 1.6K | 0% | -0.6 points | |
| 6, held 6th | 0.14% | 50 | +25% | 0 points |
51.8%
Held 1st. 18.1K estimated branded searches, +22.3% vs prior month. Share +3.5 points.
15.5%
Moved from 4th to 2nd. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.1 points.
15.5%
Moved from 2nd to 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -2.2 points.
4.Cottee's
12.6%
Moved from 3rd to 4th. 4.4K estimated branded searches, 0% vs prior month. Share -1.8 points.
4.6%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.6 points.
0.14%
Held 6th. 50 estimated branded searches, +25% vs prior month. Share 0 points.
Compare search popularity between Wilkin & Sons and its closest rivals
- Wilkin & Sons vs St Dalfour: compare search popularity
- Wilkin & Sons vs Smucker's: compare search popularity
- Wilkin & Sons vs Cottee's: compare search popularity
- Wilkin & Sons vs Hartley's: compare search popularity
- Wilkin & Sons vs Bonne Maman: compare search popularity
- Compare Wilkin & Sons with any brand
How has branded search demand for Wilkin & Sons changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wilkin & Sons worldwide held steady at 5.4K.
- Across the 11 months ending August 2026, Wilkin & Sons’ estimated Share of Search among jam brands worldwide increased from 14.9% to 15.5%.
- Across the 11 months ending August 2026, Wilkin & Sons’ estimated Share of Search among jam brands worldwide peaked at 22% in January 2026 and was lowest at 14.9% in October 2025.
How did search popularity change for jam brands worldwide in August 2026?
6 changes
In August 2026, Smucker's overtook Cottee's to rank 2nd among jam brands worldwide, at 15.5%.
In August 2026, St Dalfour gained estimated Share of Search among jam brands worldwide, from 48.3% to 51.8%.
In August 2026, Wilkin & Sons lost estimated Share of Search among jam brands worldwide, from 17.6% to 15.5%.
In August 2026, Cottee's lost estimated Share of Search among jam brands worldwide, from 14.4% to 12.6%.
In August 2026, Hartley's lost estimated Share of Search among jam brands worldwide, from 5.2% to 4.6%.
Estimated monthly branded searches for Bonne Maman worldwide fell 44.4% over 11 measured months, from 90 to 50 in August 2026.
How is Wilkin & Sons measured?
Brandwave collects information about searches that people make online using Wilkin & Sons’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- wilkin and sons
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