How popular isAllens in search?
In September 2026, there were an estimated 550K branded searches for Allens worldwide which is up 22.2% over the last 12 months. Allens holds 33.3% estimated Share of Search among lolly brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which lolly brands compete with Allens?
Share of Search by month for Allens, Haribo, Skittles, Mentos. The figures are in the table below the chart.
View monthly share of search table
| Month | Allens | Haribo | Skittles | Mentos |
|---|---|---|---|---|
| Oct 2025 | 24% | 35.9% | 29.3% | 10.7% |
| Nov 2025 | 27.3% | 33.3% | 27.3% | 12.2% |
| Dec 2025 | 27.3% | 33.3% | 27.3% | 12.2% |
| Jan 2026 | 27.3% | 33.3% | 27.3% | 12.2% |
| Feb 2026 | 24% | 35.9% | 29.4% | 10.8% |
| Mar 2026 | 35.9% | 29.3% | 24% | 10.7% |
| Apr 2026 | 40.7% | 27.2% | 22.2% | 9.9% |
| May 2026 | 35.9% | 29.3% | 24% | 10.7% |
| Jun 2026 | 39.8% | 26.6% | 21.7% | 11.9% |
| Jul 2026 | 35.1% | 28.7% | 23.5% | 12.8% |
| Aug 2026 | 33.3% | 27.3% | 27.3% | 12.2% |
| Sep 2026 | 33.3% | 27.3% | 27.3% | 12.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.3% | 550K | 0% | 0 points | |
| 2, held 2nd | 27.3% | 450K | 0% | 0 points | |
| 3, held 3rd | 27.3% | 450K | 0% | 0 points | |
| 4, held 4th | 12.2% | 201K | 0% | 0 points |
1.
Allens33.3%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Haribo27.3%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Skittles27.3%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.
4.Mentos
12.2%
Held 4th. 201K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Allens and its closest rivals
Every comparison with Allens
3 comparisons
How has branded search demand for Allens changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Allens worldwide rose from 450K to 550K.
- Across the 12 months ending September 2026, Allens’ estimated Share of Search among lolly brands worldwide increased from 24% to 33.3%.
- Across the 12 months ending September 2026, Allens’ estimated Share of Search among lolly brands worldwide peaked at 40.7% in April 2026 and was lowest at 24% in February 2026.
- Across the 12 months ending September 2026, Allens rose from 3rd to 1st among lolly brands worldwide.
How did search popularity change for lolly brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for Allens worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.
Estimated monthly branded searches for Haribo worldwide fell 33.1% over 12 measured months, from 673K to 450K in September 2026.
Estimated monthly branded searches for Skittles worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
How is Allens measured?
Brandwave collects information about searches that people make online using Allens’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- allens
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Is Allens your brand?
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