Allens vs Skittles:Which is searched more?
In September 2026, Allens had more branded searches than Skittles among lolly brands worldwide. Allens was estimated to have 550K branded searches compared to Skittles’ 450K, and held a 33.3% Share of Search versus Skittles’ 27.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Allens or Skittles?
Compare the lolly and confectionery brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Allens, Skittles. The figures are in the table below the chart.
View monthly share of search table
| Month | Allens | Haribo | Skittles | Mentos |
|---|---|---|---|---|
| Oct 2025 | 24% | 35.9% | 29.3% | 10.7% |
| Nov 2025 | 27.3% | 33.3% | 27.3% | 12.2% |
| Dec 2025 | 27.3% | 33.3% | 27.3% | 12.2% |
| Jan 2026 | 27.3% | 33.3% | 27.3% | 12.2% |
| Feb 2026 | 24% | 35.9% | 29.4% | 10.8% |
| Mar 2026 | 35.9% | 29.3% | 24% | 10.7% |
| Apr 2026 | 40.7% | 27.2% | 22.2% | 9.9% |
| May 2026 | 35.9% | 29.3% | 24% | 10.7% |
| Jun 2026 | 39.8% | 26.6% | 21.7% | 11.9% |
| Jul 2026 | 35.1% | 28.7% | 23.5% | 12.8% |
| Aug 2026 | 33.3% | 27.3% | 27.3% | 12.2% |
| Sep 2026 | 33.3% | 27.3% | 27.3% | 12.2% |
How has the Allens and Skittles comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Allens took it in March 2026.
- Across the 12 months ending September 2026, Allens’ estimated Share of Search among lolly brands worldwide moved from 24% to 33.3%, and its estimated monthly branded searches moved from 450K to 550K.
- Across the 12 months ending September 2026, Skittles’ estimated Share of Search among lolly brands worldwide moved from 29.3% to 27.3%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for lolly brands worldwide in September 2026?
2 changes
Other head-to-heads among lolly brands
How each brand is measured
Brandwave collects information about searches that people make online using Allens’ and Skittles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.