Brandwave

Lolly brands:Which are searched most?

In September 2026, Allens was the most searched among lolly brands worldwide, with an estimated 550K branded searches and 33.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Allens33.3%
  2. Haribo27.3%
  3. Skittles27.3%
  4. Mentos12.2%

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Share of SearchLeaderboard

Compare the lolly and confectionery brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among lolly brands worldwide, by month

Share of Search by month for Allens, Haribo, Skittles, Mentos. The figures are in the table below the chart.

View monthly share of search table
MonthAllensHariboSkittlesMentos
Oct 202524%35.9%29.3%10.7%
Nov 202527.3%33.3%27.3%12.2%
Dec 202527.3%33.3%27.3%12.2%
Jan 202627.3%33.3%27.3%12.2%
Feb 202624%35.9%29.4%10.8%
Mar 202635.9%29.3%24%10.7%
Apr 202640.7%27.2%22.2%9.9%
May 202635.9%29.3%24%10.7%
Jun 202639.8%26.6%21.7%11.9%
Jul 202635.1%28.7%23.5%12.8%
Aug 202633.3%27.3%27.3%12.2%
Sep 202633.3%27.3%27.3%12.2%

This month’s ranking, September 2026

  1. 1.Allens

    33.3%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Haribo

    27.3%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Skittles

    27.3%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Mentos

    12.2%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among lolly brands worldwide?

In September 2026, Allens was the most searched among lolly brands worldwide, with an estimated 550K branded searches and 33.3% estimated Share of Search within this set. Haribo is in 2nd place, 6.1 percentage points behind at 27.3% Share of Search.

Global lolly brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Allens24% → 33.3%40.7%Apr 202624%Feb 20263rd → 1st
Haribo35.9% → 27.3%35.9%Oct 202526.6%Jun 20261st → 2nd
Skittles29.3% → 27.3%29.4%Feb 202621.7%Jun 20262nd → 3rd
Mentos10.7% → 12.2%12.8%Jul 20269.9%Apr 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Allens’ estimated Share of Search among lolly brands worldwide increased from 24% to 33.3%.
  • Across the 12 months ending September 2026, Haribo’s estimated Share of Search among lolly brands worldwide decreased from 35.9% to 27.3%.
  • Across the 12 months ending September 2026, Skittles’ estimated Share of Search among lolly brands worldwide decreased from 29.3% to 27.3%.
  • Across the 12 months ending September 2026, Mentos’ estimated Share of Search among lolly brands worldwide increased from 10.7% to 12.2%.
  • Across the 12 months ending September 2026, Allens’ estimated Share of Search among lolly brands worldwide peaked at 40.7% in April 2026 and was lowest at 24% in February 2026.
  • Across the 12 months ending September 2026, Haribo’s estimated Share of Search among lolly brands worldwide peaked at 35.9% in October 2025 and was lowest at 26.6% in June 2026.
  • Across the 12 months ending September 2026, Skittles’ estimated Share of Search among lolly brands worldwide peaked at 29.4% in February 2026 and was lowest at 21.7% in June 2026.
  • Across the 12 months ending September 2026, Mentos’ estimated Share of Search among lolly brands worldwide peaked at 12.8% in July 2026 and was lowest at 9.9% in April 2026.
  • Across the 12 months ending September 2026, Allens rose from 3rd to 1st among lolly brands worldwide.
  • Across the 12 months ending September 2026, Haribo fell from 1st to 2nd among lolly brands worldwide.
  • Across the 12 months ending September 2026, Skittles fell from 2nd to 3rd among lolly brands worldwide.

How did search popularity change for lolly brands worldwide in September 2026?

  1. Estimated monthly branded searches for Allens worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

  2. Estimated monthly branded searches for Haribo worldwide fell 33.1% over 12 measured months, from 673K to 450K in September 2026.

  3. Estimated monthly branded searches for Skittles worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

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