How popular isSkittles in search?
In September 2026, there were an estimated 450K branded searches for Skittles worldwide which is down 18.2% over the last 12 months. Skittles holds 5.7% estimated Share of Search among flavors brands worldwide and is ranked 5th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
Nespresso42.1%
Red Bull28.1%
Oreo10.3%Monster Energy8.5%
Skittles5.7%Captain Morgan4.6%
Halo Top0.62%
Ben & Jerry's0.1%
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Where does Skittles compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Flavors brands | 5th of 8 | 5.7% | Shown below |
| Lolly brands | 4th of 5 | 10.2% | Show ranking |
Which flavors brands compete with Skittles?
Share of Search by month for Nespresso, Red Bull, Oreo, Monster Energy, Skittles, Captain Morgan. The figures are in the table below the chart.
View monthly share of search table
| Month | Nespresso | Red Bull | Oreo | Monster Energy | Skittles | Captain Morgan | Halo Top | Ben & Jerry's |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.2% | 28.2% | 10.4% | 6.9% | 6.9% | 4.6% | 0.62% | 0.15% |
| Nov 2025 | 53.6% | 24% | 7.2% | 5.9% | 4.8% | 3.9% | 0.43% | 0.11% |
| Dec 2025 | 48.1% | 26.4% | 7.9% | 6.5% | 5.3% | 5.3% | 0.39% | 0.12% |
| Jan 2026 | 42.4% | 28.3% | 10.4% | 8.5% | 5.7% | 3.8% | 0.77% | 0.13% |
| Feb 2026 | 43.9% | 29.4% | 8.8% | 7.2% | 5.9% | 3.9% | 0.65% | 0.16% |
| Mar 2026 | 42.3% | 28.3% | 10.4% | 8.5% | 5.7% | 3.8% | 0.76% | 0.19% |
| Apr 2026 | 42% | 28.1% | 10.3% | 8.4% | 5.6% | 4.6% | 0.76% | 0.19% |
| May 2026 | 41.2% | 27.6% | 10.1% | 10.1% | 5.5% | 4.5% | 0.74% | 0.18% |
| Jun 2026 | 42.4% | 28.3% | 10.4% | 8.5% | 4.7% | 4.7% | 0.94% | 0.15% |
| Jul 2026 | 41.4% | 27.7% | 10.2% | 8.3% | 5.6% | 5.6% | 1.1% | 0.18% |
| Aug 2026 | 44.3% | 24.2% | 10.9% | 8.9% | 5.9% | 4.9% | 0.8% | 0.16% |
| Sep 2026 | 42.1% | 28.1% | 10.3% | 8.5% | 5.7% | 4.6% | 0.62% | 0.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.1% | 3.4M | 0% | -2.2 points | |
| 2, held 2nd | 28.1% | 2.2M | +22.4% | +3.9 points | |
| 3, held 3rd | 10.3% | 823K | 0% | -0.5 points | |
| 4, held 4th | 8.5% | 673K | 0% | -0.4 points | |
| 5, held 5th | 5.7% | 450K | 0% | -0.3 points | |
| 6, held 6th | 4.6% | 368K | 0% | -0.2 points | |
| 7, held 7th | 0.62% | 49.5K | -18.2% | -0.2 points | |
| 8, held 8th | 0.1% | 8.2K | -32.4% | -0.1 points |
42.1%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -2.2 points.
2.
28.1%
Held 2nd. 2.2M estimated branded searches, +22.4% vs prior month. Share +3.9 points.
3.
Oreo10.3%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -0.5 points.
8.5%
Held 4th. 673K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.
Skittles5.7%
Held 5th. 450K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.6%
Held 6th. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.
7.
0.62%
Held 7th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
0.1%
Held 8th. 8.2K estimated branded searches, -32.4% vs prior month. Share -0.1 points.
Compare search popularity between Skittles and its closest rivals
How has branded search demand for Skittles changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Skittles worldwide fell from 550K to 450K.
- Across the 12 months ending September 2026, Skittles’ estimated Share of Search among flavors brands worldwide decreased from 6.9% to 5.7%.
- Across the 12 months ending September 2026, Skittles’ estimated Share of Search among flavors brands worldwide peaked at 6.9% in October 2025 and was lowest at 4.7% in June 2026.
How did search popularity change for flavors brands worldwide in September 2026?
6 changes
In September 2026, Red Bull gained estimated Share of Search among flavors brands worldwide, from 24.2% to 28.1%.
In September 2026, Nespresso lost estimated Share of Search among flavors brands worldwide, from 44.3% to 42.1%.
In September 2026, Oreo lost estimated Share of Search among flavors brands worldwide, from 10.9% to 10.3%.
Estimated monthly branded searches for Monster Energy worldwide rose 22.4% over 12 measured months, from 550K to 673K in September 2026.
Estimated monthly branded searches for Ben & Jerry's worldwide fell 32.3% over 12 measured months, from 12.2K to 8.2K in September 2026.
Estimated monthly branded searches for Skittles worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
How is Skittles measured?
Brandwave collects information about searches that people make online using Skittles’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- skittles
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Is Skittles your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.