How popular isMonster Energy in search?
In September 2026, there were an estimated 673K branded searches for Monster Energy worldwide which is up 22.4% over the last 12 months. Monster Energy holds 13.1% estimated Share of Search among energy drink brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which energy drink brands compete with Monster Energy?
Share of Search by month for Red Bull, Rockstar, Monster Energy, Reign. The figures are in the table below the chart.
View monthly share of search table
| Month | Red Bull | Rockstar | Monster Energy | Reign | V Energy |
|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 31.6% | 11.6% | 9.5% | 0.17% |
| Nov 2025 | 44.8% | 36.6% | 11% | 7.4% | 0.16% |
| Dec 2025 | 37.9% | 46.4% | 9.3% | 6.2% | 0.11% |
| Jan 2026 | 39.9% | 39.9% | 12% | 8% | 0.14% |
| Feb 2026 | 44.1% | 36% | 10.8% | 8.9% | 0.16% |
| Mar 2026 | 43.1% | 35.2% | 12.9% | 8.6% | 0.19% |
| Apr 2026 | 43.8% | 35.7% | 13.1% | 7.2% | 0.16% |
| May 2026 | 42.5% | 34.7% | 15.6% | 7% | 0.15% |
| Jun 2026 | 33.7% | 50.5% | 10.1% | 5.5% | 0.12% |
| Jul 2026 | 40.5% | 40.5% | 12.2% | 6.7% | 0.18% |
| Aug 2026 | 35.7% | 43.8% | 13.1% | 7.2% | 0.16% |
| Sep 2026 | 43.8% | 35.7% | 13.1% | 7.2% | 0.16% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 43.8% | 2.2M | +22.4% | +8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 35.7% | 1.8M | -18.3% | -8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 13.1% | 673K | 0% | 0 points | |
| 4, held 4th | 7.2% | 368K | 0% | 0 points | |
| 5, held 5th | 0.16% | 8.1K | 0% | 0 points |
1.
Red Bull
43.8%
Moved from 2nd to 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share +8 points.
2.
Rockstar35.7%
Moved from 1st to 2nd. 1.8M estimated branded searches, -18.3% vs prior month. Share -8 points.
13.1%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Reign7.2%
Held 4th. 368K estimated branded searches, 0% vs prior month. Share 0 points.
5.V Energy
0.16%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Monster Energy and its closest rivals
Every comparison with Monster Energy
4 comparisons
How has branded search demand for Monster Energy changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Monster Energy worldwide rose from 550K to 673K.
- Across the 12 months ending September 2026, Monster Energy’s estimated Share of Search among energy drink brands worldwide increased from 11.6% to 13.1%.
- Across the 12 months ending September 2026, Monster Energy’s estimated Share of Search among energy drink brands worldwide peaked at 15.6% in May 2026 and was lowest at 9.3% in December 2025.
How did search popularity change for energy drink brands worldwide in September 2026?
4 changes
In September 2026, Red Bull overtook Rockstar to become the leader among energy drink brands worldwide, with 43.8% estimated Share of Search.
In September 2026, Rockstar lost estimated Share of Search among energy drink brands worldwide, from 43.8% to 35.7%.
Estimated monthly branded searches for Monster Energy worldwide rose 22.4% over 12 measured months, from 550K to 673K in September 2026.
Estimated monthly branded searches for Reign worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
How is Monster Energy measured?
Brandwave collects information about searches that people make online using Monster Energy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- monster energy
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Is Monster Energy your brand?
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