Monster Energy vs Red Bull:Which is more popular by branded search?
In August 2026, Red Bull had more branded searches than Monster Energy among energy drink brands worldwide. Red Bull was estimated to have 1.8M branded searches compared to Monster Energy’s 673K, and held a 35.7% Share of Search versus Monster Energy’s 13.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Monster Energy or Red Bull?
Compare the energy drink brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Red Bull, Monster Energy. The figures are in the table below the chart.
View monthly share of search table
| Month | Rockstar | Red Bull | Monster Energy | Reign | V Energy |
|---|---|---|---|---|---|
| Oct 2025 | 31.6% | 47.2% | 11.6% | 9.5% | 0.17% |
| Nov 2025 | 36.6% | 44.8% | 11% | 7.4% | 0.16% |
| Dec 2025 | 46.4% | 37.9% | 9.3% | 6.2% | 0.11% |
| Jan 2026 | 39.9% | 39.9% | 12% | 8% | 0.14% |
| Feb 2026 | 36% | 44.1% | 10.8% | 8.9% | 0.16% |
| Mar 2026 | 35.2% | 43.1% | 12.9% | 8.6% | 0.19% |
| Apr 2026 | 35.7% | 43.8% | 13.1% | 7.2% | 0.16% |
| May 2026 | 34.7% | 42.5% | 15.6% | 7% | 0.15% |
| Jun 2026 | 50.5% | 33.7% | 10.1% | 5.5% | 0.12% |
| Jul 2026 | 40.5% | 40.5% | 12.2% | 6.7% | 0.18% |
| Aug 2026 | 43.8% | 35.7% | 13.1% | 7.2% | 0.16% |
| Sep 2026 | — | — | — | — | — |
How has the Monster Energy and Red Bull comparison changed over the last 12 months?
3 findings
- Red Bull was ahead of Monster Energy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Monster Energy’s estimated Share of Search among energy drink brands worldwide moved from 11.6% to 13.1%, and its estimated monthly branded searches moved from 550K to 673K.
- Across the 11 months ending August 2026, Red Bull’s estimated Share of Search among energy drink brands worldwide moved from 47.2% to 35.7%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for energy drink brands worldwide in August 2026?
3 changes
In August 2026, Rockstar overtook Red Bull to take the highest estimated Share of Search among energy drink brands worldwide, at 43.8%.
In August 2026, Monster Energy gained estimated Share of Search among energy drink brands worldwide, from 12.2% to 13.1%.
In August 2026, Red Bull lost estimated Share of Search among energy drink brands worldwide, from 40.5% to 35.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Monster Energy’s and Red Bull’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Monster Energy
1 branded search term
- monster energy
Red Bull
1 branded search term
- redbull
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.