Brandwave

Energy drink brands:Which brands are most popular in search?

In August 2026, Rockstar was the most searched among energy drink brands worldwide, with an estimated 2.2M branded searches and 43.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Rockstar43.8%
  2. Red Bull35.7%
  3. Monster Energy13.1%
  4. Reign7.2%
  5. V Energy0.16%

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Share of SearchLeaderboard

Compare the energy drink brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among energy drink brands worldwide, by month

Share of Search by month for Rockstar, Red Bull, Monster Energy, Reign. The figures are in the table below the chart.

View monthly share of search table
MonthRockstarRed BullMonster EnergyReignV Energy
Oct 202531.6%47.2%11.6%9.5%0.17%
Nov 202536.6%44.8%11%7.4%0.16%
Dec 202546.4%37.9%9.3%6.2%0.11%
Jan 202639.9%39.9%12%8%0.14%
Feb 202636%44.1%10.8%8.9%0.16%
Mar 202635.2%43.1%12.9%8.6%0.19%
Apr 202635.7%43.8%13.1%7.2%0.16%
May 202634.7%42.5%15.6%7%0.15%
Jun 202650.5%33.7%10.1%5.5%0.12%
Jul 202640.5%40.5%12.2%6.7%0.18%
Aug 202643.8%35.7%13.1%7.2%0.16%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Rockstar

    43.8%

    Moved from 2nd to 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share +3.3 points.

  2. 2.Red Bull

    35.7%

    Moved from 1st to 2nd. 1.8M estimated branded searches, 0% vs prior month. Share -4.7 points.

  3. 3.Monster Energy

    13.1%

    Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +1 points.

  4. 4.Reign

    7.2%

    Held 4th. 368K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  5. 5.V Energy

    0.16%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among energy drink brands worldwide?

In August 2026, Rockstar was the most searched among energy drink brands worldwide, with an estimated 2.2M branded searches and 43.8% estimated Share of Search within this set. Red Bull is in 2nd place, 8 percentage points behind at 35.7% Share of Search.

Global energy drink brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Rockstar31.6% → 43.8%50.5%Jun 202631.6%Oct 20252nd → 1st
Red Bull47.2% → 35.7%47.2%Oct 202533.7%Jun 20261st → 2nd
Monster Energy11.6% → 13.1%15.6%May 20269.3%Dec 20253rd
Reign9.5% → 7.2%9.5%Oct 20255.5%Jun 20264th
V Energy0.17% → 0.16%0.19%Mar 20260.11%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Rockstar’s estimated Share of Search among energy drink brands worldwide increased from 31.6% to 43.8%.
  • Across the 11 months ending August 2026, Red Bull’s estimated Share of Search among energy drink brands worldwide decreased from 47.2% to 35.7%.
  • Across the 11 months ending August 2026, Monster Energy’s estimated Share of Search among energy drink brands worldwide increased from 11.6% to 13.1%.
  • Across the 11 months ending August 2026, Reign’s estimated Share of Search among energy drink brands worldwide decreased from 9.5% to 7.2%.
  • Across the 11 months ending August 2026, Rockstar’s estimated Share of Search among energy drink brands worldwide peaked at 50.5% in June 2026 and was lowest at 31.6% in October 2025.
  • Across the 11 months ending August 2026, Red Bull’s estimated Share of Search among energy drink brands worldwide peaked at 47.2% in October 2025 and was lowest at 33.7% in June 2026.
  • Across the 11 months ending August 2026, Monster Energy’s estimated Share of Search among energy drink brands worldwide peaked at 15.6% in May 2026 and was lowest at 9.3% in December 2025.
  • Across the 11 months ending August 2026, Reign’s estimated Share of Search among energy drink brands worldwide peaked at 9.5% in October 2025 and was lowest at 5.5% in June 2026.
  • Across the 11 months ending August 2026, Rockstar rose from 2nd to 1st among energy drink brands worldwide.
  • Across the 11 months ending August 2026, Red Bull fell from 1st to 2nd among energy drink brands worldwide.
  • Across the 11 months ending August 2026, V Energy held steady: its estimated Share of Search among energy drink brands worldwide moved less than 0.5 percentage points.

How did search popularity change for energy drink brands worldwide in August 2026?

  1. In August 2026, Rockstar overtook Red Bull to take the highest estimated Share of Search among energy drink brands worldwide, at 43.8%.

  2. In August 2026, Monster Energy gained estimated Share of Search among energy drink brands worldwide, from 12.2% to 13.1%.

  3. In August 2026, Reign gained estimated Share of Search among energy drink brands worldwide, from 6.7% to 7.2%.

  4. In August 2026, Red Bull lost estimated Share of Search among energy drink brands worldwide, from 40.5% to 35.7%.

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