Red Bull vs Rockstar:Which is more popular by branded search?
In August 2026, Rockstar had more branded searches than Red Bull among energy drink brands worldwide. Rockstar was estimated to have 2.2M branded searches compared to Red Bull’s 1.8M, and held a 43.8% Share of Search versus Red Bull’s 35.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Red Bull or Rockstar?
Compare the energy drink brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rockstar, Red Bull. The figures are in the table below the chart.
View monthly share of search table
| Month | Rockstar | Red Bull | Monster Energy | Reign | V Energy |
|---|---|---|---|---|---|
| Oct 2025 | 31.6% | 47.2% | 11.6% | 9.5% | 0.17% |
| Nov 2025 | 36.6% | 44.8% | 11% | 7.4% | 0.16% |
| Dec 2025 | 46.4% | 37.9% | 9.3% | 6.2% | 0.11% |
| Jan 2026 | 39.9% | 39.9% | 12% | 8% | 0.14% |
| Feb 2026 | 36% | 44.1% | 10.8% | 8.9% | 0.16% |
| Mar 2026 | 35.2% | 43.1% | 12.9% | 8.6% | 0.19% |
| Apr 2026 | 35.7% | 43.8% | 13.1% | 7.2% | 0.16% |
| May 2026 | 34.7% | 42.5% | 15.6% | 7% | 0.15% |
| Jun 2026 | 50.5% | 33.7% | 10.1% | 5.5% | 0.12% |
| Jul 2026 | 40.5% | 40.5% | 12.2% | 6.7% | 0.18% |
| Aug 2026 | 43.8% | 35.7% | 13.1% | 7.2% | 0.16% |
| Sep 2026 | — | — | — | — | — |
How has the Red Bull and Rockstar comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Rockstar took it in December 2025, Red Bull took it in February 2026, Rockstar took it in June 2026.
- Across the 11 months ending August 2026, Red Bull’s estimated Share of Search among energy drink brands worldwide moved from 47.2% to 35.7%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 11 months ending August 2026, Rockstar’s estimated Share of Search among energy drink brands worldwide moved from 31.6% to 43.8%, and its estimated monthly branded searches moved from 1.5M to 2.2M.
How did search popularity change for energy drink brands worldwide in August 2026?
2 changes
In August 2026, Rockstar overtook Red Bull to take the highest estimated Share of Search among energy drink brands worldwide, at 43.8%.
In August 2026, Red Bull lost estimated Share of Search among energy drink brands worldwide, from 40.5% to 35.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Red Bull’s and Rockstar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.