Brandwave

How popular isRockstar in search?

In August 2026, there were an estimated 2.2M branded searches for Rockstar worldwide which is up 49.3% over the last 11 months. Rockstar holds 43.8% estimated Share of Search among energy drink brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Rockstar43.8%
  2. Red Bull35.7%
  3. Monster Energy13.1%
  4. Reign7.2%
  5. V Energy0.16%
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Which energy drink brands compete with Rockstar?

Rockstar against energy drink brands worldwide, by month

Share of Search by month for Rockstar, Red Bull, Monster Energy, Reign. The figures are in the table below the chart.

View monthly share of search table
MonthRockstarRed BullMonster EnergyReignV Energy
Oct 202531.6%47.2%11.6%9.5%0.17%
Nov 202536.6%44.8%11%7.4%0.16%
Dec 202546.4%37.9%9.3%6.2%0.11%
Jan 202639.9%39.9%12%8%0.14%
Feb 202636%44.1%10.8%8.9%0.16%
Mar 202635.2%43.1%12.9%8.6%0.19%
Apr 202635.7%43.8%13.1%7.2%0.16%
May 202634.7%42.5%15.6%7%0.15%
Jun 202650.5%33.7%10.1%5.5%0.12%
Jul 202640.5%40.5%12.2%6.7%0.18%
Aug 202643.8%35.7%13.1%7.2%0.16%
Sep 2026—————

  1. 1.Rockstar

    43.8%

    Moved from 2nd to 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share +3.3 points.

  2. 2.Red Bull

    35.7%

    Moved from 1st to 2nd. 1.8M estimated branded searches, 0% vs prior month. Share -4.7 points.

  3. 3.Monster Energy

    13.1%

    Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +1 points.

  4. 4.Reign

    7.2%

    Held 4th. 368K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  5. 5.V Energy

    0.16%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Rockstar and its closest rivals

How has branded search demand for Rockstar changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rockstar worldwide rose from 1.5M to 2.2M.
  • Across the 11 months ending August 2026, Rockstar’s estimated Share of Search among energy drink brands worldwide increased from 31.6% to 43.8%.
  • Across the 11 months ending August 2026, Rockstar’s estimated Share of Search among energy drink brands worldwide peaked at 50.5% in June 2026 and was lowest at 31.6% in October 2025.
  • Across the 11 months ending August 2026, Rockstar rose from 2nd to 1st among energy drink brands worldwide.

How did search popularity change for energy drink brands worldwide in August 2026?

  1. In August 2026, Rockstar overtook Red Bull to take the highest estimated Share of Search among energy drink brands worldwide, at 43.8%.

  2. In August 2026, Monster Energy gained estimated Share of Search among energy drink brands worldwide, from 12.2% to 13.1%.

  3. In August 2026, Reign gained estimated Share of Search among energy drink brands worldwide, from 6.7% to 7.2%.

  4. In August 2026, Red Bull lost estimated Share of Search among energy drink brands worldwide, from 40.5% to 35.7%.

How is Rockstar measured?

Brandwave collects information about searches that people make online using Rockstar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rockstar

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How the Brand Demand Index is measured

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