Red Bull vs Reign:Which is more popular by branded search?
In August 2026, Red Bull had more branded searches than Reign among energy drink brands worldwide. Red Bull was estimated to have 1.8M branded searches compared to Reign’s 368K, and held a 35.7% Share of Search versus Reign’s 7.2%. These are worldwide searches for English-language branded terms.
Follow Red Bull vs Reign and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Red Bull or Reign?
Compare the energy drink brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Red Bull, Reign. The figures are in the table below the chart.
View monthly share of search table
| Month | Rockstar | Red Bull | Monster Energy | Reign | V Energy |
|---|---|---|---|---|---|
| Oct 2025 | 31.6% | 47.2% | 11.6% | 9.5% | 0.17% |
| Nov 2025 | 36.6% | 44.8% | 11% | 7.4% | 0.16% |
| Dec 2025 | 46.4% | 37.9% | 9.3% | 6.2% | 0.11% |
| Jan 2026 | 39.9% | 39.9% | 12% | 8% | 0.14% |
| Feb 2026 | 36% | 44.1% | 10.8% | 8.9% | 0.16% |
| Mar 2026 | 35.2% | 43.1% | 12.9% | 8.6% | 0.19% |
| Apr 2026 | 35.7% | 43.8% | 13.1% | 7.2% | 0.16% |
| May 2026 | 34.7% | 42.5% | 15.6% | 7% | 0.15% |
| Jun 2026 | 50.5% | 33.7% | 10.1% | 5.5% | 0.12% |
| Jul 2026 | 40.5% | 40.5% | 12.2% | 6.7% | 0.18% |
| Aug 2026 | 43.8% | 35.7% | 13.1% | 7.2% | 0.16% |
| Sep 2026 | — | — | — | — | — |
How has the Red Bull and Reign comparison changed over the last 12 months?
3 findings
- Red Bull was ahead of Reign in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Red Bull’s estimated Share of Search among energy drink brands worldwide moved from 47.2% to 35.7%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 11 months ending August 2026, Reign’s estimated Share of Search among energy drink brands worldwide moved from 9.5% to 7.2%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for energy drink brands worldwide in August 2026?
3 changes
In August 2026, Rockstar overtook Red Bull to take the highest estimated Share of Search among energy drink brands worldwide, at 43.8%.
In August 2026, Reign gained estimated Share of Search among energy drink brands worldwide, from 6.7% to 7.2%.
In August 2026, Red Bull lost estimated Share of Search among energy drink brands worldwide, from 40.5% to 35.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Red Bull’s and Reign’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.