Brandwave

How popular isReign in search?

In August 2026, there were an estimated 368K branded searches for Reign worldwide which is down 18.2% over the last 11 months. Reign holds 5.3% estimated Share of Search among energy drink brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Red Bull52.6%
  2. Rockstar32.2%
  3. Monster Energy9.7%
  4. Reign5.3%
  5. V Energy0.23%
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Which energy drink brands compete with Reign?

Reign against energy drink brands worldwide, by month

Share of Search by month for Red Bull, Rockstar, Monster Energy, Reign. The figures are in the table below the chart.

View monthly share of search table
MonthRed BullRockstarMonster EnergyReignV Energy
Oct 202564%21.4%7.9%6.4%0.23%
Nov 202561.8%25.3%7.6%5.1%0.22%
Dec 202555%33.6%6.7%4.5%0.16%
Jan 202657%28.5%8.6%5.7%0.21%
Feb 202661.2%25%7.5%6.1%0.22%
Mar 202660.1%24.6%9%6%0.27%
Apr 202660.8%24.8%9.1%5%0.22%
May 202659.6%24.3%10.9%4.9%0.22%
Jun 202650.4%37.7%7.6%4.1%0.18%
Jul 202657.6%28.8%8.7%4.7%0.25%
Aug 202652.6%32.2%9.7%5.3%0.23%
Sep 2026—————
  1. 1.Red Bull

    52.6%

    Held 1st. 3.7M estimated branded searches, 0% vs prior month. Share -5 points.

  2. 2.Rockstar

    32.2%

    Held 2nd. 2.2M estimated branded searches, +22.4% vs prior month. Share +3.4 points.

  3. Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +1 points.

  4. 4.Reign

    5.3%

    Held 4th. 368K estimated branded searches, +22.3% vs prior month. Share +0.6 points.

  5. 5.V Energy

    0.23%

    Held 5th. 16.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Reign and its closest rivals

How has branded search demand for Reign changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Reign worldwide fell from 450K to 368K.
  • Across the 11 months ending August 2026, Reign’s estimated Share of Search among energy drink brands worldwide decreased from 6.4% to 5.3%.
  • Across the 11 months ending August 2026, Reign’s estimated Share of Search among energy drink brands worldwide peaked at 6.4% in October 2025 and was lowest at 4.1% in June 2026.

How did search popularity change for energy drink brands worldwide in August 2026?

  1. In August 2026, Rockstar gained estimated Share of Search among energy drink brands worldwide, from 28.8% to 32.2%.

  2. In August 2026, Monster Energy gained estimated Share of Search among energy drink brands worldwide, from 8.7% to 9.7%.

  3. In August 2026, Reign gained estimated Share of Search among energy drink brands worldwide, from 4.7% to 5.3%.

  4. In August 2026, Red Bull lost estimated Share of Search among energy drink brands worldwide, from 57.6% to 52.6%.

How is Reign measured?

Brandwave collects information about searches that people make online using Reign’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • reign

Do you work for Reign? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Reign your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.