Monster Energy vs Reign:Which is searched more?
In August 2026, Monster Energy had more branded searches than Reign among energy drink brands worldwide. Monster Energy was estimated to have 673K branded searches compared to Reign’s 368K, and held a 9.7% Share of Search versus Reign’s 5.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Monster Energy or Reign?
Compare the energy drink brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Monster Energy, Reign. The figures are in the table below the chart.
View monthly share of search table
| Month | Monster Energy | Reign |
|---|---|---|
| Oct 2025 | 7.9% | 6.4% |
| Nov 2025 | 7.6% | 5.1% |
| Dec 2025 | 6.7% | 4.5% |
| Jan 2026 | 8.6% | 5.7% |
| Feb 2026 | 7.5% | 6.1% |
| Mar 2026 | 9% | 6% |
| Apr 2026 | 9.1% | 5% |
| May 2026 | 10.9% | 4.9% |
| Jun 2026 | 7.6% | 4.1% |
| Jul 2026 | 8.7% | 4.7% |
| Aug 2026 | 9.7% | 5.3% |
| Sep 2026 | — | — |
How has the Monster Energy and Reign comparison changed over the last 12 months?
3 findings
- Monster Energy was ahead of Reign in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Monster Energy’s estimated Share of Search among energy drink brands worldwide moved from 7.9% to 9.7%, and its estimated monthly branded searches moved from 550K to 673K.
- Across the 11 months ending August 2026, Reign’s estimated Share of Search among energy drink brands worldwide moved from 6.4% to 5.3%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for energy drink brands worldwide in August 2026?
2 changes
In August 2026, Monster Energy gained estimated Share of Search among energy drink brands worldwide, from 8.7% to 9.7%.
In August 2026, Reign gained estimated Share of Search among energy drink brands worldwide, from 4.7% to 5.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Monster Energy’s and Reign’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Monster Energy
1 branded search term
- monster energy
Reign
1 branded search term
- reign
Put your own brand in this comparison
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