How popular isCaptain Morgan in search?

In September 2026, there were an estimated 368K branded searches for Captain Morgan worldwide which held steady over the last 12 months. Captain Morgan holds 4.6% estimated Share of Search among flavors brands worldwide and is ranked 6th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which flavors brands compete with Captain Morgan?

Captain Morgan against flavors brands worldwide, by month

Month	Nespresso	Red Bull	Oreo	Monster Energy	Skittles	Captain Morgan	Halo Top	Ben & Jerry's
Oct 2025	42.2%	28.2%	10.4%	6.9%	6.9%	4.6%	0.62%	0.15%
Nov 2025	53.6%	24%	7.2%	5.9%	4.8%	3.9%	0.43%	0.11%
Dec 2025	48.1%	26.4%	7.9%	6.5%	5.3%	5.3%	0.39%	0.12%
Jan 2026	42.4%	28.3%	10.4%	8.5%	5.7%	3.8%	0.77%	0.13%
Feb 2026	43.9%	29.4%	8.8%	7.2%	5.9%	3.9%	0.65%	0.16%
Mar 2026	42.3%	28.3%	10.4%	8.5%	5.7%	3.8%	0.76%	0.19%
Apr 2026	42%	28.1%	10.3%	8.4%	5.6%	4.6%	0.76%	0.19%
May 2026	41.2%	27.6%	10.1%	10.1%	5.5%	4.5%	0.74%	0.18%
Jun 2026	42.4%	28.3%	10.4%	8.5%	4.7%	4.7%	0.94%	0.15%
Jul 2026	41.4%	27.7%	10.2%	8.3%	5.6%	5.6%	1.1%	0.18%
Aug 2026	44.3%	24.2%	10.9%	8.9%	5.9%	4.9%	0.8%	0.16%
Sep 2026	42.1%	28.1%	10.3%	8.5%	5.7%	4.6%	0.62%	0.1%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Nespresso	42.1%	3.4M	0%	-2.2 points
2, held 2nd	Red Bull	28.1%	2.2M	+22.4%	+3.9 points
3, held 3rd	Oreo	10.3%	823K	0%	-0.5 points
4, held 4th	Monster Energy	8.5%	673K	0%	-0.4 points
5, held 5th	Skittles	5.7%	450K	0%	-0.3 points
6, held 6th	Captain Morgan Diageo	4.6%	368K	0%	-0.2 points
7, held 7th	Halo Top	0.62%	49.5K	-18.2%	-0.2 points
8, held 8th	Ben & Jerry's Unilever	0.1%	8.2K	-32.4%	-0.1 points

1.Nespresso
42.1%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -2.2 points.
2.Red Bull
28.1%
Held 2nd. 2.2M estimated branded searches, +22.4% vs prior month. Share +3.9 points.
3.Oreo
10.3%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.Monster Energy
8.5%
Held 4th. 673K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.Skittles
5.7%
Held 5th. 450K estimated branded searches, 0% vs prior month. Share -0.3 points.
6.Captain Morgan
4.6%
Held 6th. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.
7.Halo Top
0.62%
Held 7th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
8.Ben & Jerry's
0.1%
Held 8th. 8.2K estimated branded searches, -32.4% vs prior month. Share -0.1 points.

Compare search popularity between Captain Morgan and its closest rivals

Every comparison with Captain Morgan

18 comparisons

How has branded search demand for Captain Morgan changed worldwide over the last 12 months?

2 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Captain Morgan worldwide held steady at 368K.
Across the 12 months ending September 2026, Captain Morgan’s estimated Share of Search among flavors brands worldwide peaked at 5.6% in July 2026 and was lowest at 3.8% in March 2026.

How did search popularity change for flavors brands worldwide in September 2026?

6 changes

In September 2026, Red Bull gained estimated Share of Search among flavors brands worldwide, from 24.2% to 28.1%.
In September 2026, Nespresso lost estimated Share of Search among flavors brands worldwide, from 44.3% to 42.1%.
In September 2026, Oreo lost estimated Share of Search among flavors brands worldwide, from 10.9% to 10.3%.
Estimated monthly branded searches for Monster Energy worldwide rose 22.4% over 12 measured months, from 550K to 673K in September 2026.
Estimated monthly branded searches for Ben & Jerry's worldwide fell 32.3% over 12 measured months, from 12.2K to 8.2K in September 2026.
Estimated monthly branded searches for Skittles worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

Where does Captain Morgan compete?

Captain Morgan is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Gold brands	3rd of 5	4.2%	Show ranking
Black brands	3rd of 4	4.3%	Show ranking
Flavors brands	6th of 8	4.6%	Shown above
Rum brands	3rd of 6	14.5%	Show ranking
Spiced Rum brands	2nd of 6	27.4%	Show ranking

How is Captain Morgan measured?

Brandwave collects information about searches that people make online using Captain Morgan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term