How popular isCasamigos in search?

In September 2026, there were an estimated 165K branded searches for Casamigos worldwide which is down 17.9% over the last 12 months. Casamigos holds 13.1% estimated Share of Search among tequila brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which tequila brands compete with Casamigos?

Casamigos against tequila brands worldwide, by month

Month	Don Julio	Jose Cuervo	Casamigos	1800 Tequila	Espolòn	Patrón
Oct 2025	56%	13.7%	13.7%	7.5%	9.2%	—
Nov 2025	52%	15.5%	15.5%	8.5%	8.5%	—
Dec 2025	56.3%	16.9%	11.3%	9.3%	6.2%	—
Jan 2026	53.5%	16%	13.1%	8.7%	8.7%	—
Feb 2026	50.9%	15.3%	15.3%	8.4%	10.2%	—
Mar 2026	55.9%	13.7%	13.7%	7.5%	9.1%	—
Apr 2026	54.3%	16.2%	13.3%	7.3%	8.9%	—
May 2026	56%	13.7%	13.7%	7.5%	9.2%	—
Jun 2026	55.2%	13.5%	16.5%	7.4%	7.4%	—
Jul 2026	57%	13.9%	13.9%	7.6%	7.6%	—
Aug 2026	53.5%	16%	13.1%	8.7%	8.7%	—
Sep 2026	53.5%	16%	13.1%	8.7%	8.7%	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Don Julio Diageo	53.5%	673K	0%	0 points
2, held 2nd	Jose Cuervo	16%	201K	0%	0 points
3, held 3rd	Casamigos Diageo	13.1%	165K	0%	0 points
4, held 4th	1800 Tequila	8.7%	110K	0%	0 points
5, held 5th	Espolòn	8.7%	110K	0%	0 points
—, not measured this month	Patrón	—	—	—	—

1.Don Julio
53.5%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share 0 points.
2.Jose Cuervo
16%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
3.Casamigos
13.1%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
4.1800 Tequila
8.7%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
5.Espolòn
8.7%
Held 5th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
—.Patrón
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Casamigos and its closest rivals

Every comparison with Casamigos

5 comparisons

How has branded search demand for Casamigos changed worldwide over the last 12 months?

4 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Casamigos worldwide fell from 201K to 165K.
Across the 12 months ending September 2026, Casamigos’ estimated Share of Search among tequila brands worldwide decreased from 13.7% to 13.1%.
Across the 12 months ending September 2026, Casamigos’ estimated Share of Search among tequila brands worldwide peaked at 16.5% in June 2026 and was lowest at 11.3% in December 2025.
Across the 12 months ending September 2026, Casamigos fell from 2nd to 3rd among tequila brands worldwide.

How did search popularity change for tequila brands worldwide in September 2026?

3 changes

Estimated monthly branded searches for Espolòn worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for Don Julio worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
Estimated monthly branded searches for Casamigos worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How is Casamigos measured?

Brandwave collects information about searches that people make online using Casamigos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term