How popular isCasamigos in search?

In September 2026, there were an estimated 165K branded searches for Casamigos worldwide which is down 17.9% over the last 12 months. Casamigos holds 11.8% estimated Share of Search among tequila brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which tequila brands compete with Casamigos?

Casamigos against tequila brands worldwide, by month

Month	Don Julio	Jose Cuervo	Casamigos	Patrón	1800 Tequila	Espolòn
Oct 2025	49.3%	12%	12%	12%	6.6%	8.1%
Nov 2025	45%	13.4%	13.4%	13.4%	7.4%	7.4%
Dec 2025	49.4%	14.9%	9.9%	12.2%	8.2%	5.4%
Jan 2026	47.3%	14.1%	11.6%	11.6%	7.7%	7.7%
Feb 2026	45.2%	13.6%	13.6%	11.1%	7.4%	9%
Mar 2026	50.3%	12.3%	12.3%	10.1%	6.8%	8.2%
Apr 2026	49%	14.6%	12%	9.8%	6.6%	8%
May 2026	51.3%	12.5%	12.5%	8.4%	6.9%	8.4%
Jun 2026	50.6%	12.4%	15.1%	8.3%	6.8%	6.8%
Jul 2026	52.1%	12.7%	12.7%	8.5%	7%	7%
Aug 2026	48.3%	14.4%	11.8%	9.7%	7.9%	7.9%
Sep 2026	48.3%	14.4%	11.8%	9.7%	7.9%	7.9%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month
1, held 1st	Don Julio Diageo	48.3%	673K	0%
2, held 2nd	Jose Cuervo	14.4%	201K	0%
3, held 3rd	Casamigos Diageo	11.8%	165K	0%
4, held 4th	Patrón	9.7%	135K	0%
5, held 5th	1800 Tequila	7.9%	110K	0%
6, held 6th	Espolòn	7.9%	110K	0%

1.Don Julio
48.3%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share 0 points.
2.Jose Cuervo
14.4%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
3.Casamigos
11.8%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
4.Patrón
9.7%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
5.1800 Tequila
7.9%
Held 5th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
6.Espolòn
7.9%
Held 6th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Casamigos and its closest rivals

Every comparison with Casamigos

5 comparisons

How has branded search demand for Casamigos changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Casamigos worldwide fell from 201K to 165K.
Across the 12 months ending September 2026, Casamigos’ estimated Share of Search among tequila brands worldwide peaked at 15.1% in June 2026 and was lowest at 9.9% in December 2025.
Across the 12 months ending September 2026, Casamigos fell from 2nd to 3rd among tequila brands worldwide.

How did search popularity change for tequila brands worldwide in September 2026?

4 changes

Estimated monthly branded searches for Patrón worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026.
Estimated monthly branded searches for Espolòn worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for Don Julio worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
Estimated monthly branded searches for Casamigos worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How is Casamigos measured?

Brandwave collects information about searches that people make online using Casamigos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term