How popular isDon Julio in search?

In September 2026, there were an estimated 673K branded searches for Don Julio worldwide which is down 18.2% over the last 12 months. Don Julio holds 48.3% estimated Share of Search among tequila brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which tequila brands compete with Don Julio?

Don Julio against tequila brands worldwide, by month

Month	Don Julio	Jose Cuervo	Casamigos	Patrón	1800 Tequila	Espolòn
Oct 2025	49.3%	12%	12%	12%	6.6%	8.1%
Nov 2025	45%	13.4%	13.4%	13.4%	7.4%	7.4%
Dec 2025	49.4%	14.9%	9.9%	12.2%	8.2%	5.4%
Jan 2026	47.3%	14.1%	11.6%	11.6%	7.7%	7.7%
Feb 2026	45.2%	13.6%	13.6%	11.1%	7.4%	9%
Mar 2026	50.3%	12.3%	12.3%	10.1%	6.8%	8.2%
Apr 2026	49%	14.6%	12%	9.8%	6.6%	8%
May 2026	51.3%	12.5%	12.5%	8.4%	6.9%	8.4%
Jun 2026	50.6%	12.4%	15.1%	8.3%	6.8%	6.8%
Jul 2026	52.1%	12.7%	12.7%	8.5%	7%	7%
Aug 2026	48.3%	14.4%	11.8%	9.7%	7.9%	7.9%
Sep 2026	48.3%	14.4%	11.8%	9.7%	7.9%	7.9%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month
1, held 1st	Don Julio Diageo	48.3%	673K	0%
2, held 2nd	Jose Cuervo	14.4%	201K	0%
3, held 3rd	Casamigos Diageo	11.8%	165K	0%
4, held 4th	Patrón	9.7%	135K	0%
5, held 5th	1800 Tequila	7.9%	110K	0%
6, held 6th	Espolòn	7.9%	110K	0%

1.Don Julio
48.3%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share 0 points.
2.Jose Cuervo
14.4%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
3.Casamigos
11.8%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
4.Patrón
9.7%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
5.1800 Tequila
7.9%
Held 5th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
6.Espolòn
7.9%
Held 6th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Don Julio and its closest rivals

Every comparison with Don Julio

5 comparisons

How has branded search demand for Don Julio changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Don Julio worldwide fell from 823K to 673K.
Across the 12 months ending September 2026, Don Julio’s estimated Share of Search among tequila brands worldwide decreased from 49.3% to 48.3%.
Across the 12 months ending September 2026, Don Julio’s estimated Share of Search among tequila brands worldwide peaked at 52.1% in July 2026 and was lowest at 45% in November 2025.

How did search popularity change for tequila brands worldwide in September 2026?

4 changes

Estimated monthly branded searches for Patrón worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026.
Estimated monthly branded searches for Espolòn worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for Don Julio worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
Estimated monthly branded searches for Casamigos worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How is Don Julio measured?

Brandwave collects information about searches that people make online using Don Julio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term