How popular isSmirnoff in search?

In September 2026, there were an estimated 823K branded searches for Smirnoff worldwide which held steady over the last 12 months. Smirnoff holds 8.6% estimated Share of Search among vodka brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which vodka brands compete with Smirnoff?

Smirnoff against vodka brands worldwide, by month

Month	Cîroc	Belvedere	Smirnoff	Grey Goose	Stolichnaya
Oct 2025	80.2%	7.2%	8.8%	3.2%	0.53%
Nov 2025	84%	5.1%	7.6%	2.8%	0.56%
Dec 2025	81.5%	4.9%	8.9%	4%	0.66%
Jan 2026	77.3%	6.9%	10.4%	4.6%	0.76%
Feb 2026	80.7%	5.9%	8.9%	4%	0.53%
Mar 2026	84.1%	5.1%	7.6%	2.8%	0.46%
Apr 2026	83.2%	6.1%	7.5%	2.7%	0.45%
May 2026	81.4%	6%	8.9%	3.3%	0.44%
Jun 2026	84.2%	5.1%	7.6%	2.8%	0.31%
Jul 2026	83.3%	6.2%	7.5%	2.8%	0.3%
Aug 2026	80.3%	8.8%	7.2%	3.2%	0.43%
Sep 2026	78.4%	8.6%	8.6%	3.9%	0.52%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Cîroc Diageo	78.4%	7.5M	-18.2%	-1.9 points
2, held 2nd	Belvedere	8.6%	823K	-17.7%	-0.2 points
3, held 3rd	Smirnoff Diageo	8.6%	823K	0%	+1.4 points
4, held 4th	Grey Goose	3.9%	368K	0%	+0.6 points
5, held 5th	Stolichnaya	0.52%	49.5K	0%	+0.1 points

1.Cîroc
78.4%
Held 1st. 7.5M estimated branded searches, -18.2% vs prior month. Share -1.9 points.
2.Belvedere
8.6%
Held 2nd. 823K estimated branded searches, -17.7% vs prior month. Share -0.2 points.
3.Smirnoff
8.6%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +1.4 points.
4.Grey Goose
3.9%
Held 4th. 368K estimated branded searches, 0% vs prior month. Share +0.6 points.
5.Stolichnaya
0.52%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Smirnoff and its closest rivals

Every comparison with Smirnoff

4 comparisons

How has branded search demand for Smirnoff changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Smirnoff worldwide held steady at 823K.
Across the 12 months ending September 2026, Smirnoff’s estimated Share of Search among vodka brands worldwide peaked at 10.4% in January 2026 and was lowest at 7.2% in August 2026.
Across the 12 months ending September 2026, Smirnoff fell from 2nd to 3rd among vodka brands worldwide.

How did search popularity change for vodka brands worldwide in September 2026?

4 changes

In September 2026, Smirnoff gained estimated Share of Search among vodka brands worldwide, from 7.2% to 8.6%.
In September 2026, Grey Goose gained estimated Share of Search among vodka brands worldwide, from 3.2% to 3.9%.
In September 2026, Cîroc lost estimated Share of Search among vodka brands worldwide, from 80.3% to 78.4%.
Estimated monthly branded searches for Belvedere worldwide rose 22.3% over 12 measured months, from 673K to 823K in September 2026.

How is Smirnoff measured?

Brandwave collects information about searches that people make online using Smirnoff’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term