How popular isDon Julio in search?

In September 2026, there were an estimated 673K branded searches for Don Julio worldwide which is down 18.2% over the last 12 months. Don Julio holds 53.5% estimated Share of Search among tequila brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Follow Don Julio and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which tequila brands compete with Don Julio?

Don Julio against tequila brands worldwide, by month

Month	Don Julio	Jose Cuervo	Casamigos	1800 Tequila	Espolòn	Patrón
Oct 2025	56%	13.7%	13.7%	7.5%	9.2%	—
Nov 2025	52%	15.5%	15.5%	8.5%	8.5%	—
Dec 2025	56.3%	16.9%	11.3%	9.3%	6.2%	—
Jan 2026	53.5%	16%	13.1%	8.7%	8.7%	—
Feb 2026	50.9%	15.3%	15.3%	8.4%	10.2%	—
Mar 2026	55.9%	13.7%	13.7%	7.5%	9.1%	—
Apr 2026	54.3%	16.2%	13.3%	7.3%	8.9%	—
May 2026	56%	13.7%	13.7%	7.5%	9.2%	—
Jun 2026	55.2%	13.5%	16.5%	7.4%	7.4%	—
Jul 2026	57%	13.9%	13.9%	7.6%	7.6%	—
Aug 2026	53.5%	16%	13.1%	8.7%	8.7%	—
Sep 2026	53.5%	16%	13.1%	8.7%	8.7%	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Don Julio Diageo	53.5%	673K	0%	0 points
2, held 2nd	Jose Cuervo	16%	201K	0%	0 points
3, held 3rd	Casamigos Diageo	13.1%	165K	0%	0 points
4, held 4th	1800 Tequila	8.7%	110K	0%	0 points
5, held 5th	Espolòn	8.7%	110K	0%	0 points
—, not measured this month	Patrón	—	—	—	—

1.Don Julio
53.5%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share 0 points.
2.Jose Cuervo
16%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
3.Casamigos
13.1%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
4.1800 Tequila
8.7%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
5.Espolòn
8.7%
Held 5th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
—.Patrón
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Don Julio and its closest rivals

Every comparison with Don Julio

5 comparisons

How has branded search demand for Don Julio changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Don Julio worldwide fell from 823K to 673K.
Across the 12 months ending September 2026, Don Julio’s estimated Share of Search among tequila brands worldwide decreased from 56% to 53.5%.
Across the 12 months ending September 2026, Don Julio’s estimated Share of Search among tequila brands worldwide peaked at 57% in July 2026 and was lowest at 50.9% in February 2026.

How did search popularity change for tequila brands worldwide in September 2026?

3 changes

Estimated monthly branded searches for Espolòn worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for Don Julio worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
Estimated monthly branded searches for Casamigos worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How is Don Julio measured?

Brandwave collects information about searches that people make online using Don Julio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term