Brandwave

How popular isEspolòn in search?

In September 2026, there were an estimated 110K branded searches for Espolòn worldwide which is down 18.5% over the last 12 months. Espolòn holds 7.9% estimated Share of Search among tequila brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Don Julio48.3%
  2. Jose Cuervo14.4%
  3. Casamigos11.8%
  4. Patrón9.7%
  5. 1800 Tequila7.9%
  6. Espolòn7.9%
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Which tequila brands compete with Espolòn?

Espolòn against tequila brands worldwide, by month

Share of Search by month for Don Julio, Jose Cuervo, Casamigos, Patrón, 1800 Tequila, Espolòn. The figures are in the table below the chart.

View monthly share of search table
MonthDon JulioJose CuervoCasamigosPatrón1800 TequilaEspolòn
Oct 202549.3%12%12%12%6.6%8.1%
Nov 202545%13.4%13.4%13.4%7.4%7.4%
Dec 202549.4%14.9%9.9%12.2%8.2%5.4%
Jan 202647.3%14.1%11.6%11.6%7.7%7.7%
Feb 202645.2%13.6%13.6%11.1%7.4%9%
Mar 202650.3%12.3%12.3%10.1%6.8%8.2%
Apr 202649%14.6%12%9.8%6.6%8%
May 202651.3%12.5%12.5%8.4%6.9%8.4%
Jun 202650.6%12.4%15.1%8.3%6.8%6.8%
Jul 202652.1%12.7%12.7%8.5%7%7%
Aug 202648.3%14.4%11.8%9.7%7.9%7.9%
Sep 202648.3%14.4%11.8%9.7%7.9%7.9%

  1. 1.Don Julio

    48.3%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Jose Cuervo

    14.4%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Casamigos

    11.8%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Patrón

    9.7%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.1800 Tequila

    7.9%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Espolòn

    7.9%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Espolòn and its closest rivals

Every comparison with Espolòn

How has branded search demand for Espolòn changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Espolòn worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Espolòn’s estimated Share of Search among tequila brands worldwide peaked at 9% in February 2026 and was lowest at 5.4% in December 2025.
  • Across the 12 months ending September 2026, Espolòn fell from 5th to 6th among tequila brands worldwide.

How did search popularity change for tequila brands worldwide in September 2026?

  1. Estimated monthly branded searches for Patrón worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026.

  2. Estimated monthly branded searches for Espolòn worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  3. Estimated monthly branded searches for Don Julio worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

  4. Estimated monthly branded searches for Casamigos worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How is Espolòn measured?

Brandwave collects information about searches that people make online using Espolòn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • espolon

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How the Brand Demand Index is measured

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