Brandwave

Tequila brands:Which are searched most?

In September 2026, Don Julio was the most searched among tequila brands worldwide, with an estimated 673K branded searches and 48.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Don Julio48.3%
  2. Jose Cuervo14.4%
  3. Casamigos11.8%
  4. Patrón9.7%
  5. 1800 Tequila7.9%
  6. Espolòn7.9%

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Share of SearchLeaderboard

Compare the tequila brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tequila brands worldwide, by month

Share of Search by month for Don Julio, Jose Cuervo, Casamigos, Patrón, 1800 Tequila, Espolòn. The figures are in the table below the chart.

View monthly share of search table
MonthDon JulioJose CuervoCasamigosPatrón1800 TequilaEspolòn
Oct 202549.3%12%12%12%6.6%8.1%
Nov 202545%13.4%13.4%13.4%7.4%7.4%
Dec 202549.4%14.9%9.9%12.2%8.2%5.4%
Jan 202647.3%14.1%11.6%11.6%7.7%7.7%
Feb 202645.2%13.6%13.6%11.1%7.4%9%
Mar 202650.3%12.3%12.3%10.1%6.8%8.2%
Apr 202649%14.6%12%9.8%6.6%8%
May 202651.3%12.5%12.5%8.4%6.9%8.4%
Jun 202650.6%12.4%15.1%8.3%6.8%6.8%
Jul 202652.1%12.7%12.7%8.5%7%7%
Aug 202648.3%14.4%11.8%9.7%7.9%7.9%
Sep 202648.3%14.4%11.8%9.7%7.9%7.9%

This month’s ranking, September 2026

  1. 1.Don Julio

    48.3%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Jose Cuervo

    14.4%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Casamigos

    11.8%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Patrón

    9.7%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.1800 Tequila

    7.9%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Espolòn

    7.9%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among tequila brands worldwide?

In September 2026, Don Julio was the most searched among tequila brands worldwide, with an estimated 673K branded searches and 48.3% estimated Share of Search within this set. Jose Cuervo is in 2nd place, 33.9 percentage points behind at 14.4% Share of Search.

Global tequila brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Don Julio49.3% → 48.3%52.1%Jul 202645%Nov 20251st
Jose Cuervo12% → 14.4%14.9%Dec 202512%Oct 20253rd → 2nd
Casamigos12% → 11.8%15.1%Jun 20269.9%Dec 20252nd → 3rd
Patrón12% → 9.7%13.4%Nov 20258.3%Jun 20264th
1800 Tequila6.6% → 7.9%8.2%Dec 20256.6%Oct 20256th → 5th
Espolòn8.1% → 7.9%9%Feb 20265.4%Dec 20255th → 6th

Each finding as a sentence

  • Across the 12 months ending September 2026, Don Julio’s estimated Share of Search among tequila brands worldwide decreased from 49.3% to 48.3%.
  • Across the 12 months ending September 2026, Jose Cuervo’s estimated Share of Search among tequila brands worldwide increased from 12% to 14.4%.
  • Across the 12 months ending September 2026, Patrón’s estimated Share of Search among tequila brands worldwide decreased from 12% to 9.7%.
  • Across the 12 months ending September 2026, 1800 Tequila’s estimated Share of Search among tequila brands worldwide increased from 6.6% to 7.9%.
  • Across the 12 months ending September 2026, Don Julio’s estimated Share of Search among tequila brands worldwide peaked at 52.1% in July 2026 and was lowest at 45% in November 2025.
  • Across the 12 months ending September 2026, Jose Cuervo’s estimated Share of Search among tequila brands worldwide peaked at 14.9% in December 2025 and was lowest at 12% in October 2025.
  • Across the 12 months ending September 2026, Casamigos’ estimated Share of Search among tequila brands worldwide peaked at 15.1% in June 2026 and was lowest at 9.9% in December 2025.
  • Across the 12 months ending September 2026, Patrón’s estimated Share of Search among tequila brands worldwide peaked at 13.4% in November 2025 and was lowest at 8.3% in June 2026.
  • Across the 12 months ending September 2026, 1800 Tequila’s estimated Share of Search among tequila brands worldwide peaked at 8.2% in December 2025 and was lowest at 6.6% in October 2025.
  • Across the 12 months ending September 2026, Espolòn’s estimated Share of Search among tequila brands worldwide peaked at 9% in February 2026 and was lowest at 5.4% in December 2025.
  • Across the 12 months ending September 2026, Jose Cuervo rose from 3rd to 2nd among tequila brands worldwide.
  • Across the 12 months ending September 2026, Casamigos fell from 2nd to 3rd among tequila brands worldwide.
  • Across the 12 months ending September 2026, 1800 Tequila rose from 6th to 5th among tequila brands worldwide.
  • Across the 12 months ending September 2026, Espolòn fell from 5th to 6th among tequila brands worldwide.

How did search popularity change for tequila brands worldwide in September 2026?

  1. Estimated monthly branded searches for Patrón worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026.

  2. Estimated monthly branded searches for Espolòn worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  3. Estimated monthly branded searches for Don Julio worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

  4. Estimated monthly branded searches for Casamigos worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

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