Brandwave

1800 Tequila vs Casamigos:Which is searched more?

In September 2026, Casamigos had more branded searches than 1800 Tequila among tequila brands worldwide. Casamigos was estimated to have 165K branded searches compared to 1800 Tequila’s 110K, and held an 11.8% Share of Search versus 1800 Tequila’s 7.9%. These are worldwide searches for English-language branded terms.

Share of Search among tequila brands worldwide in September 2026Which is more popular in search, 1800 Tequila or Casamigos?
1800 Tequila7.9%110K searches
vs
Casamigos11.8%165K searches

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Which is more popular in search, 1800 Tequila or Casamigos?

Compare the tequila brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

1800 Tequila and Casamigos among tequila brands worldwide, by month

Share of Search by month for Casamigos, 1800 Tequila. The figures are in the table below the chart.

View monthly share of search table
MonthDon JulioJose CuervoCasamigosPatrón1800 TequilaEspolòn
Oct 202549.3%12%12%12%6.6%8.1%
Nov 202545%13.4%13.4%13.4%7.4%7.4%
Dec 202549.4%14.9%9.9%12.2%8.2%5.4%
Jan 202647.3%14.1%11.6%11.6%7.7%7.7%
Feb 202645.2%13.6%13.6%11.1%7.4%9%
Mar 202650.3%12.3%12.3%10.1%6.8%8.2%
Apr 202649%14.6%12%9.8%6.6%8%
May 202651.3%12.5%12.5%8.4%6.9%8.4%
Jun 202650.6%12.4%15.1%8.3%6.8%6.8%
Jul 202652.1%12.7%12.7%8.5%7%7%
Aug 202648.3%14.4%11.8%9.7%7.9%7.9%
Sep 202648.3%14.4%11.8%9.7%7.9%7.9%

How has the 1800 Tequila and Casamigos comparison changed over the last 12 months?

  • Casamigos was ahead of 1800 Tequila in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, 1800 Tequila’s estimated Share of Search among tequila brands worldwide moved from 6.6% to 7.9%, and its estimated monthly branded searches held steady at 110K.
  • Across the 12 months ending September 2026, Casamigos’ estimated Share of Search among tequila brands worldwide moved from 12% to 11.8%, and its estimated monthly branded searches moved from 201K to 165K.

How did search popularity change for tequila brands worldwide in September 2026?

  1. Estimated monthly branded searches for Casamigos worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

Other head-to-heads among tequila brands

How each brand is measured

Brandwave collects information about searches that people make online using 1800 Tequila’s and Casamigos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

1800 Tequila

1 branded search term

  • 1800 tequila

Casamigos

1 branded search term

  • casamigos

How the Brand Demand Index is measured

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