Don Julio vs Jose Cuervo:Which is searched more?
In September 2026, Don Julio had more branded searches than Jose Cuervo among tequila brands worldwide. Don Julio was estimated to have 673K branded searches compared to Jose Cuervo’s 201K, and held a 48.3% Share of Search versus Jose Cuervo’s 14.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Don Julio or Jose Cuervo?
Compare the tequila brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Don Julio, Jose Cuervo. The figures are in the table below the chart.
View monthly share of search table
| Month | Don Julio | Jose Cuervo | Casamigos | Patrón | 1800 Tequila | Espolòn |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 12% | 12% | 12% | 6.6% | 8.1% |
| Nov 2025 | 45% | 13.4% | 13.4% | 13.4% | 7.4% | 7.4% |
| Dec 2025 | 49.4% | 14.9% | 9.9% | 12.2% | 8.2% | 5.4% |
| Jan 2026 | 47.3% | 14.1% | 11.6% | 11.6% | 7.7% | 7.7% |
| Feb 2026 | 45.2% | 13.6% | 13.6% | 11.1% | 7.4% | 9% |
| Mar 2026 | 50.3% | 12.3% | 12.3% | 10.1% | 6.8% | 8.2% |
| Apr 2026 | 49% | 14.6% | 12% | 9.8% | 6.6% | 8% |
| May 2026 | 51.3% | 12.5% | 12.5% | 8.4% | 6.9% | 8.4% |
| Jun 2026 | 50.6% | 12.4% | 15.1% | 8.3% | 6.8% | 6.8% |
| Jul 2026 | 52.1% | 12.7% | 12.7% | 8.5% | 7% | 7% |
| Aug 2026 | 48.3% | 14.4% | 11.8% | 9.7% | 7.9% | 7.9% |
| Sep 2026 | 48.3% | 14.4% | 11.8% | 9.7% | 7.9% | 7.9% |
How has the Don Julio and Jose Cuervo comparison changed over the last 12 months?
3 findings
- Don Julio was ahead of Jose Cuervo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Don Julio’s estimated Share of Search among tequila brands worldwide moved from 49.3% to 48.3%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Jose Cuervo’s estimated Share of Search among tequila brands worldwide moved from 12% to 14.4%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for tequila brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Don Julio worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
Other head-to-heads among tequila brands
Don Julio vs Casamigos: compare search popularity
Don Julio vs Patrón: compare search popularity
Don Julio vs 1800 Tequila: compare search popularity
- Jose Cuervo vs Patrón: compare search popularity
- Jose Cuervo vs 1800 Tequila: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Don Julio’s and Jose Cuervo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Don Julio
1 branded search term
- don julio
Jose Cuervo
1 branded search term
- jose cuervo
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.