Espolòn vs Patrón:Which is searched more?
In September 2026, Patrón had more branded searches than Espolòn among tequila brands worldwide. Patrón was estimated to have 135K branded searches compared to Espolòn’s 110K, and held a 9.7% Share of Search versus Espolòn’s 7.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Espolòn or Patrón?
Compare the tequila brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Patrón, Espolòn. The figures are in the table below the chart.
View monthly share of search table
| Month | Don Julio | Jose Cuervo | Casamigos | Patrón | 1800 Tequila | Espolòn |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 12% | 12% | 12% | 6.6% | 8.1% |
| Nov 2025 | 45% | 13.4% | 13.4% | 13.4% | 7.4% | 7.4% |
| Dec 2025 | 49.4% | 14.9% | 9.9% | 12.2% | 8.2% | 5.4% |
| Jan 2026 | 47.3% | 14.1% | 11.6% | 11.6% | 7.7% | 7.7% |
| Feb 2026 | 45.2% | 13.6% | 13.6% | 11.1% | 7.4% | 9% |
| Mar 2026 | 50.3% | 12.3% | 12.3% | 10.1% | 6.8% | 8.2% |
| Apr 2026 | 49% | 14.6% | 12% | 9.8% | 6.6% | 8% |
| May 2026 | 51.3% | 12.5% | 12.5% | 8.4% | 6.9% | 8.4% |
| Jun 2026 | 50.6% | 12.4% | 15.1% | 8.3% | 6.8% | 6.8% |
| Jul 2026 | 52.1% | 12.7% | 12.7% | 8.5% | 7% | 7% |
| Aug 2026 | 48.3% | 14.4% | 11.8% | 9.7% | 7.9% | 7.9% |
| Sep 2026 | 48.3% | 14.4% | 11.8% | 9.7% | 7.9% | 7.9% |
How has the Espolòn and Patrón comparison changed over the last 12 months?
3 findings
- Patrón was ahead of Espolòn in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Espolòn’s estimated Share of Search among tequila brands worldwide moved from 8.1% to 7.9%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Patrón’s estimated Share of Search among tequila brands worldwide moved from 12% to 9.7%, and its estimated monthly branded searches moved from 201K to 135K.
How did search popularity change for tequila brands worldwide in September 2026?
2 changes
Other head-to-heads among tequila brands
How each brand is measured
Brandwave collects information about searches that people make online using Espolòn’s and Patrón’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.