How popular isTanqueray in search?

In September 2026, there were an estimated 246K branded searches for Tanqueray worldwide which held steady over the last 12 months. Tanqueray holds 35.5% estimated Share of Search among gin brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which gin brands compete with Tanqueray?

Tanqueray against gin brands worldwide, by month

Month	Bombay Sapphire	Tanqueray	Roku Gin	Hendrick's
Oct 2025	34.6%	34.6%	15.4%	15.4%
Nov 2025	35.5%	35.5%	15.9%	13.1%
Dec 2025	31.9%	39%	17.5%	11.7%
Jan 2026	29%	29%	29%	13%
Feb 2026	34.5%	34.5%	15.5%	15.5%
Mar 2026	33.4%	33.4%	18.3%	15%
Apr 2026	38%	31%	17%	14%
May 2026	38%	31%	17%	14%
Jun 2026	35.5%	29%	15.9%	19.5%
Jul 2026	34.6%	34.6%	15.4%	15.4%
Aug 2026	32.9%	40.3%	14.7%	12.1%
Sep 2026	35.5%	35.5%	15.9%	13.1%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, moved from 2nd to 1st	Bombay Sapphire	35.5%	246K	0%	+2.6 pointsmoved from 2nd to 1st
2, moved from 1st to 2nd	Tanqueray Diageo	35.5%	246K	-18.3%	-4.7 pointsmoved from 1st to 2nd
3, held 3rd	Roku Gin	15.9%	110K	0%	+1.2 points
4, held 4th	Hendrick's	13.1%	90.5K	0%	+1 points

1.Bombay Sapphire
35.5%
Moved from 2nd to 1st. 246K estimated branded searches, 0% vs prior month. Share +2.6 points.
2.Tanqueray
35.5%
Moved from 1st to 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -4.7 points.
3.Roku Gin
15.9%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +1.2 points.
4.Hendrick's
13.1%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +1 points.

Compare search popularity between Tanqueray and its closest rivals

Every comparison with Tanqueray

3 comparisons

How has branded search demand for Tanqueray changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Tanqueray worldwide held steady at 246K.
Across the 12 months ending September 2026, Tanqueray’s estimated Share of Search among gin brands worldwide increased from 34.6% to 35.5%.
Across the 12 months ending September 2026, Tanqueray’s estimated Share of Search among gin brands worldwide peaked at 40.3% in August 2026 and was lowest at 29% in January 2026.

How did search popularity change for gin brands worldwide in September 2026?

4 changes

In September 2026, Bombay Sapphire overtook Tanqueray to become the leader among gin brands worldwide, with 35.5% estimated Share of Search.
In September 2026, Roku Gin gained estimated Share of Search among gin brands worldwide, from 14.7% to 15.9%.
In September 2026, Hendrick's gained estimated Share of Search among gin brands worldwide, from 12.1% to 13.1%.
In September 2026, Tanqueray lost estimated Share of Search among gin brands worldwide, from 40.3% to 35.5%.

How is Tanqueray measured?

Brandwave collects information about searches that people make online using Tanqueray’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term