Gin brands:Which are searched most?
Bombay Sapphire and Tanqueray share the highest estimated Share of Search among gin brands worldwide, at 35.5% in September 2026. These are worldwide searches for English-language branded terms.
Bombay Sapphire35.5%Tanqueray35.5%
Roku Gin15.9%
Hendrick's13.1%
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Compare the gin brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bombay Sapphire, Tanqueray, Roku Gin, Hendrick's. The figures are in the table below the chart.
View monthly share of search table
| Month | Bombay Sapphire | Tanqueray | Roku Gin | Hendrick's |
|---|---|---|---|---|
| Oct 2025 | 34.6% | 34.6% | 15.4% | 15.4% |
| Nov 2025 | 35.5% | 35.5% | 15.9% | 13.1% |
| Dec 2025 | 31.9% | 39% | 17.5% | 11.7% |
| Jan 2026 | 29% | 29% | 29% | 13% |
| Feb 2026 | 34.5% | 34.5% | 15.5% | 15.5% |
| Mar 2026 | 33.4% | 33.4% | 18.3% | 15% |
| Apr 2026 | 38% | 31% | 17% | 14% |
| May 2026 | 38% | 31% | 17% | 14% |
| Jun 2026 | 35.5% | 29% | 15.9% | 19.5% |
| Jul 2026 | 34.6% | 34.6% | 15.4% | 15.4% |
| Aug 2026 | 32.9% | 40.3% | 14.7% | 12.1% |
| Sep 2026 | 35.5% | 35.5% | 15.9% | 13.1% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 35.5% | 246K | 0% | +2.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 35.5% | 246K | -18.3% | -4.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 15.9% | 110K | 0% | +1.2 points | |
| 4, held 4th | 13.1% | 90.5K | 0% | +1 points |
35.5%
Moved from 2nd to 1st. 246K estimated branded searches, 0% vs prior month. Share +2.6 points.
35.5%
Moved from 1st to 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -4.7 points.
3.
15.9%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +1.2 points.
13.1%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +1 points.
Compare search popularity between leading brands
- Bombay Sapphire vs Hendrick's: compare search popularity
- Tanqueray vs Hendrick's: compare search popularity
- Roku Gin vs Hendrick's: compare search popularity
- Compare any of these brands
Which brand is most popular in search among gin brands worldwide?
4 brands
Bombay Sapphire and Tanqueray share the highest estimated Share of Search among gin brands worldwide, at 35.5% in September 2026.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Bombay Sapphire | 34.6% → 35.5% | 38%Apr 2026 | 29%Jan 2026 | 1st |
| Tanqueray | 34.6% → 35.5% | 40.3%Aug 2026 | 29%Jan 2026 | 2nd |
| Roku Gin | 15.4% → 15.9% | 29%Jan 2026 | 14.7%Aug 2026 | 4th → 3rd |
| Hendrick's | 15.4% → 13.1% | 19.5%Jun 2026 | 11.7%Dec 2025 | 3rd → 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Bombay Sapphire’s estimated Share of Search among gin brands worldwide increased from 34.6% to 35.5%.
- Across the 12 months ending September 2026, Tanqueray’s estimated Share of Search among gin brands worldwide increased from 34.6% to 35.5%.
- Across the 12 months ending September 2026, Hendrick's’ estimated Share of Search among gin brands worldwide decreased from 15.4% to 13.1%.
- Across the 12 months ending September 2026, Bombay Sapphire’s estimated Share of Search among gin brands worldwide peaked at 38% in April 2026 and was lowest at 29% in January 2026.
- Across the 12 months ending September 2026, Tanqueray’s estimated Share of Search among gin brands worldwide peaked at 40.3% in August 2026 and was lowest at 29% in January 2026.
- Across the 12 months ending September 2026, Roku Gin’s estimated Share of Search among gin brands worldwide peaked at 29% in January 2026 and was lowest at 14.7% in August 2026.
- Across the 12 months ending September 2026, Hendrick's’ estimated Share of Search among gin brands worldwide peaked at 19.5% in June 2026 and was lowest at 11.7% in December 2025.
- Across the 12 months ending September 2026, Roku Gin rose from 4th to 3rd among gin brands worldwide.
- Across the 12 months ending September 2026, Hendrick's fell from 3rd to 4th among gin brands worldwide.
How did search popularity change for gin brands worldwide in September 2026?
4 changes
In September 2026, Bombay Sapphire overtook Tanqueray to become the leader among gin brands worldwide, with 35.5% estimated Share of Search.
In September 2026, Roku Gin gained estimated Share of Search among gin brands worldwide, from 14.7% to 15.9%.
In September 2026, Hendrick's gained estimated Share of Search among gin brands worldwide, from 12.1% to 13.1%.
In September 2026, Tanqueray lost estimated Share of Search among gin brands worldwide, from 40.3% to 35.5%.
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