Hendrick's vs Roku Gin:Which is searched more?
In September 2026, Roku Gin had more branded searches than Hendrick's among gin brands worldwide. Roku Gin was estimated to have 110K branded searches compared to Hendrick's’ 90.5K, and held a 15.9% Share of Search versus Hendrick's’ 13.1%. These are worldwide searches for English-language branded terms.
Follow Hendrick's vs Roku Gin and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Hendrick's or Roku Gin?
Compare the gin brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Roku Gin, Hendrick's. The figures are in the table below the chart.
View monthly share of search table
| Month | Bombay Sapphire | Tanqueray | Roku Gin | Hendrick's |
|---|---|---|---|---|
| Oct 2025 | 34.6% | 34.6% | 15.4% | 15.4% |
| Nov 2025 | 35.5% | 35.5% | 15.9% | 13.1% |
| Dec 2025 | 31.9% | 39% | 17.5% | 11.7% |
| Jan 2026 | 29% | 29% | 29% | 13% |
| Feb 2026 | 34.5% | 34.5% | 15.5% | 15.5% |
| Mar 2026 | 33.4% | 33.4% | 18.3% | 15% |
| Apr 2026 | 38% | 31% | 17% | 14% |
| May 2026 | 38% | 31% | 17% | 14% |
| Jun 2026 | 35.5% | 29% | 15.9% | 19.5% |
| Jul 2026 | 34.6% | 34.6% | 15.4% | 15.4% |
| Aug 2026 | 32.9% | 40.3% | 14.7% | 12.1% |
| Sep 2026 | 35.5% | 35.5% | 15.9% | 13.1% |
How has the Hendrick's and Roku Gin comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Hendrick's took it in June 2026, Roku Gin took it in August 2026.
- Across the 12 months ending September 2026, Hendrick's’ estimated Share of Search among gin brands worldwide moved from 15.4% to 13.1%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Roku Gin’s estimated Share of Search among gin brands worldwide moved from 15.4% to 15.9%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for gin brands worldwide in September 2026?
2 changes
In September 2026, Roku Gin gained estimated Share of Search among gin brands worldwide, from 14.7% to 15.9%.
In September 2026, Hendrick's gained estimated Share of Search among gin brands worldwide, from 12.1% to 13.1%.
Other head-to-heads among gin brands
How each brand is measured
Brandwave collects information about searches that people make online using Hendrick's’ and Roku Gin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hendrick's
1 branded search term
- hendrick s
Roku Gin
1 branded search term
- roku gin
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.