Brandwave

How popular isHendrick's in search?

In September 2026, there were an estimated 90.5K branded searches for Hendrick's worldwide which is down 17.7% over the last 12 months. Hendrick's holds 13.1% estimated Share of Search among gin brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bombay Sapphire35.5%
  2. Tanqueray35.5%
  3. Roku Gin15.9%
  4. Hendrick's13.1%
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Which gin brands compete with Hendrick's?

Hendrick's against gin brands worldwide, by month

Share of Search by month for Bombay Sapphire, Tanqueray, Roku Gin, Hendrick's. The figures are in the table below the chart.

View monthly share of search table
MonthBombay SapphireTanquerayRoku GinHendrick's
Oct 202534.6%34.6%15.4%15.4%
Nov 202535.5%35.5%15.9%13.1%
Dec 202531.9%39%17.5%11.7%
Jan 202629%29%29%13%
Feb 202634.5%34.5%15.5%15.5%
Mar 202633.4%33.4%18.3%15%
Apr 202638%31%17%14%
May 202638%31%17%14%
Jun 202635.5%29%15.9%19.5%
Jul 202634.6%34.6%15.4%15.4%
Aug 202632.9%40.3%14.7%12.1%
Sep 202635.5%35.5%15.9%13.1%

  1. 1.Bombay Sapphire

    35.5%

    Moved from 2nd to 1st. 246K estimated branded searches, 0% vs prior month. Share +2.6 points.

  2. 2.Tanqueray

    35.5%

    Moved from 1st to 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -4.7 points.

  3. 3.Roku Gin

    15.9%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Hendrick's

    13.1%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +1 points.

Compare search popularity between Hendrick's and its closest rivals

Every comparison with Hendrick's

How has branded search demand for Hendrick's changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hendrick's worldwide fell from 110K to 90.5K.
  • Across the 12 months ending September 2026, Hendrick's’ estimated Share of Search among gin brands worldwide decreased from 15.4% to 13.1%.
  • Across the 12 months ending September 2026, Hendrick's’ estimated Share of Search among gin brands worldwide peaked at 19.5% in June 2026 and was lowest at 11.7% in December 2025.
  • Across the 12 months ending September 2026, Hendrick's fell from 3rd to 4th among gin brands worldwide.

How did search popularity change for gin brands worldwide in September 2026?

  1. In September 2026, Bombay Sapphire overtook Tanqueray to become the leader among gin brands worldwide, with 35.5% estimated Share of Search.

  2. In September 2026, Roku Gin gained estimated Share of Search among gin brands worldwide, from 14.7% to 15.9%.

  3. In September 2026, Hendrick's gained estimated Share of Search among gin brands worldwide, from 12.1% to 13.1%.

  4. In September 2026, Tanqueray lost estimated Share of Search among gin brands worldwide, from 40.3% to 35.5%.

How is Hendrick's measured?

Brandwave collects information about searches that people make online using Hendrick's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hendrick s

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How the Brand Demand Index is measured

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