Hendrick's vs Tanqueray:Which is searched more?
In September 2026, Tanqueray had more branded searches than Hendrick's among gin brands worldwide. Tanqueray was estimated to have 246K branded searches compared to Hendrick's’ 90.5K, and held a 35.5% Share of Search versus Hendrick's’ 13.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hendrick's or Tanqueray?
Compare the gin brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tanqueray, Hendrick's. The figures are in the table below the chart.
View monthly share of search table
| Month | Bombay Sapphire | Tanqueray | Roku Gin | Hendrick's |
|---|---|---|---|---|
| Oct 2025 | 34.6% | 34.6% | 15.4% | 15.4% |
| Nov 2025 | 35.5% | 35.5% | 15.9% | 13.1% |
| Dec 2025 | 31.9% | 39% | 17.5% | 11.7% |
| Jan 2026 | 29% | 29% | 29% | 13% |
| Feb 2026 | 34.5% | 34.5% | 15.5% | 15.5% |
| Mar 2026 | 33.4% | 33.4% | 18.3% | 15% |
| Apr 2026 | 38% | 31% | 17% | 14% |
| May 2026 | 38% | 31% | 17% | 14% |
| Jun 2026 | 35.5% | 29% | 15.9% | 19.5% |
| Jul 2026 | 34.6% | 34.6% | 15.4% | 15.4% |
| Aug 2026 | 32.9% | 40.3% | 14.7% | 12.1% |
| Sep 2026 | 35.5% | 35.5% | 15.9% | 13.1% |
How has the Hendrick's and Tanqueray comparison changed over the last 12 months?
3 findings
- Tanqueray was ahead of Hendrick's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hendrick's’ estimated Share of Search among gin brands worldwide moved from 15.4% to 13.1%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Tanqueray’s estimated Share of Search among gin brands worldwide moved from 34.6% to 35.5%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for gin brands worldwide in September 2026?
3 changes
In September 2026, Bombay Sapphire overtook Tanqueray to become the leader among gin brands worldwide, with 35.5% estimated Share of Search.
In September 2026, Hendrick's gained estimated Share of Search among gin brands worldwide, from 12.1% to 13.1%.
In September 2026, Tanqueray lost estimated Share of Search among gin brands worldwide, from 40.3% to 35.5%.
Other head-to-heads among gin brands
How each brand is measured
Brandwave collects information about searches that people make online using Hendrick's’ and Tanqueray’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hendrick's
1 branded search term
- hendrick s
Tanqueray
1 branded search term
- tanqueray
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