Brandwave

How popular isCîroc in search?

In September 2026, there were an estimated 7.5M branded searches for Cîroc worldwide which held steady over the last 12 months. Cîroc holds 78.4% estimated Share of Search among vodka brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cîroc78.4%
  2. Belvedere8.6%
  3. Smirnoff8.6%
  4. Grey Goose3.9%
  5. Stolichnaya0.52%
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Which vodka brands compete with Cîroc?

Cîroc against vodka brands worldwide, by month

Share of Search by month for Cîroc, Belvedere, Smirnoff, Grey Goose. The figures are in the table below the chart.

View monthly share of search table
MonthCîrocBelvedereSmirnoffGrey GooseStolichnaya
Oct 202580.2%7.2%8.8%3.2%0.53%
Nov 202584%5.1%7.6%2.8%0.56%
Dec 202581.5%4.9%8.9%4%0.66%
Jan 202677.3%6.9%10.4%4.6%0.76%
Feb 202680.7%5.9%8.9%4%0.53%
Mar 202684.1%5.1%7.6%2.8%0.46%
Apr 202683.2%6.1%7.5%2.7%0.45%
May 202681.4%6%8.9%3.3%0.44%
Jun 202684.2%5.1%7.6%2.8%0.31%
Jul 202683.3%6.2%7.5%2.8%0.3%
Aug 202680.3%8.8%7.2%3.2%0.43%
Sep 202678.4%8.6%8.6%3.9%0.52%

  1. 1.Cîroc

    78.4%

    Held 1st. 7.5M estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  2. 2.Belvedere

    8.6%

    Held 2nd. 823K estimated branded searches, -17.7% vs prior month. Share -0.2 points.

  3. 3.Smirnoff

    8.6%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.Grey Goose

    3.9%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Stolichnaya

    0.52%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Cîroc and its closest rivals

Every comparison with Cîroc

How has branded search demand for Cîroc changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Cîroc worldwide held steady at 7.5M.
  • Across the 12 months ending September 2026, Cîroc’s estimated Share of Search among vodka brands worldwide decreased from 80.2% to 78.4%.
  • Across the 12 months ending September 2026, Cîroc’s estimated Share of Search among vodka brands worldwide peaked at 84.2% in June 2026 and was lowest at 77.3% in January 2026.

How did search popularity change for vodka brands worldwide in September 2026?

  1. In September 2026, Smirnoff gained estimated Share of Search among vodka brands worldwide, from 7.2% to 8.6%.

  2. In September 2026, Grey Goose gained estimated Share of Search among vodka brands worldwide, from 3.2% to 3.9%.

  3. In September 2026, Cîroc lost estimated Share of Search among vodka brands worldwide, from 80.3% to 78.4%.

  4. Estimated monthly branded searches for Belvedere worldwide rose 22.3% over 12 measured months, from 673K to 823K in September 2026.

How is Cîroc measured?

Brandwave collects information about searches that people make online using Cîroc’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • croc

How the Brand Demand Index is measured

Who owns Cîroc?

Cîroc is owned by Diageo. Brandwave also tracks Seedlip, Baileys, Captain Morgan, Casamigos, Don Julio, Johnnie Walker, Ritual Zero Proof, Smirnoff and Tanqueray, owned by the same company, worldwide.

Do you work for Cîroc? To request corrections or removal please contact us via our support page and we will be happy to assist.

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