Brandwave

How popular isGrey Goose in search?

In September 2026, there were an estimated 368K branded searches for Grey Goose worldwide which is up 22.3% over the last 12 months. Grey Goose holds 3.9% estimated Share of Search among vodka brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cîroc78.4%
  2. Belvedere8.6%
  3. Smirnoff8.6%
  4. Grey Goose3.9%
  5. Stolichnaya0.52%
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Which vodka brands compete with Grey Goose?

Grey Goose against vodka brands worldwide, by month

Share of Search by month for Cîroc, Belvedere, Smirnoff, Grey Goose. The figures are in the table below the chart.

View monthly share of search table
MonthCîrocBelvedereSmirnoffGrey GooseStolichnaya
Oct 202580.2%7.2%8.8%3.2%0.53%
Nov 202584%5.1%7.6%2.8%0.56%
Dec 202581.5%4.9%8.9%4%0.66%
Jan 202677.3%6.9%10.4%4.6%0.76%
Feb 202680.7%5.9%8.9%4%0.53%
Mar 202684.1%5.1%7.6%2.8%0.46%
Apr 202683.2%6.1%7.5%2.7%0.45%
May 202681.4%6%8.9%3.3%0.44%
Jun 202684.2%5.1%7.6%2.8%0.31%
Jul 202683.3%6.2%7.5%2.8%0.3%
Aug 202680.3%8.8%7.2%3.2%0.43%
Sep 202678.4%8.6%8.6%3.9%0.52%

  1. 1.Cîroc

    78.4%

    Held 1st. 7.5M estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  2. 2.Belvedere

    8.6%

    Held 2nd. 823K estimated branded searches, -17.7% vs prior month. Share -0.2 points.

  3. 3.Smirnoff

    8.6%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.Grey Goose

    3.9%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Stolichnaya

    0.52%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Grey Goose and its closest rivals

Every comparison with Grey Goose

How has branded search demand for Grey Goose changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Grey Goose worldwide rose from 301K to 368K.
  • Across the 12 months ending September 2026, Grey Goose’s estimated Share of Search among vodka brands worldwide increased from 3.2% to 3.9%.
  • Across the 12 months ending September 2026, Grey Goose’s estimated Share of Search among vodka brands worldwide peaked at 4.6% in January 2026 and was lowest at 2.7% in April 2026.

How did search popularity change for vodka brands worldwide in September 2026?

  1. In September 2026, Smirnoff gained estimated Share of Search among vodka brands worldwide, from 7.2% to 8.6%.

  2. In September 2026, Grey Goose gained estimated Share of Search among vodka brands worldwide, from 3.2% to 3.9%.

  3. In September 2026, Cîroc lost estimated Share of Search among vodka brands worldwide, from 80.3% to 78.4%.

  4. Estimated monthly branded searches for Belvedere worldwide rose 22.3% over 12 measured months, from 673K to 823K in September 2026.

How is Grey Goose measured?

Brandwave collects information about searches that people make online using Grey Goose’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • grey goose

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How the Brand Demand Index is measured

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