Vodka brands:Which are searched most?
In September 2026, Cîroc was the most searched among vodka brands worldwide, with an estimated 7.5M branded searches and 78.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Cîroc78.4%
Belvedere8.6%Smirnoff8.6%
Grey Goose3.9%
Stolichnaya0.52%
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Share of SearchLeaderboard
Compare the vodka brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cîroc, Belvedere, Smirnoff, Grey Goose. The figures are in the table below the chart.
View monthly share of search table
| Month | Cîroc | Belvedere | Smirnoff | Grey Goose | Stolichnaya |
|---|---|---|---|---|---|
| Oct 2025 | 80.2% | 7.2% | 8.8% | 3.2% | 0.53% |
| Nov 2025 | 84% | 5.1% | 7.6% | 2.8% | 0.56% |
| Dec 2025 | 81.5% | 4.9% | 8.9% | 4% | 0.66% |
| Jan 2026 | 77.3% | 6.9% | 10.4% | 4.6% | 0.76% |
| Feb 2026 | 80.7% | 5.9% | 8.9% | 4% | 0.53% |
| Mar 2026 | 84.1% | 5.1% | 7.6% | 2.8% | 0.46% |
| Apr 2026 | 83.2% | 6.1% | 7.5% | 2.7% | 0.45% |
| May 2026 | 81.4% | 6% | 8.9% | 3.3% | 0.44% |
| Jun 2026 | 84.2% | 5.1% | 7.6% | 2.8% | 0.31% |
| Jul 2026 | 83.3% | 6.2% | 7.5% | 2.8% | 0.3% |
| Aug 2026 | 80.3% | 8.8% | 7.2% | 3.2% | 0.43% |
| Sep 2026 | 78.4% | 8.6% | 8.6% | 3.9% | 0.52% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.4% | 7.5M | -18.2% | -1.9 points | |
| 2, held 2nd | 8.6% | 823K | -17.7% | -0.2 points | |
| 3, held 3rd | 8.6% | 823K | 0% | +1.4 points | |
| 4, held 4th | 3.9% | 368K | 0% | +0.6 points | |
| 5, held 5th | 0.52% | 49.5K | 0% | +0.1 points |
1.
Cîroc78.4%
Held 1st. 7.5M estimated branded searches, -18.2% vs prior month. Share -1.9 points.
8.6%
Held 2nd. 823K estimated branded searches, -17.7% vs prior month. Share -0.2 points.
3.
8.6%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +1.4 points.
3.9%
Held 4th. 368K estimated branded searches, 0% vs prior month. Share +0.6 points.
0.52%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
- Cîroc vs Belvedere: compare search popularity
- Cîroc vs Grey Goose: compare search popularity
- Belvedere vs Grey Goose: compare search popularity
- Smirnoff vs Grey Goose: compare search popularity
- Compare any of these brands
Which brand is most popular in search among vodka brands worldwide?
5 brands
In September 2026, Cîroc was the most searched among vodka brands worldwide, with an estimated 7.5M branded searches and 78.4% estimated Share of Search within this set. Belvedere is in 2nd place, 69.8 percentage points behind at 8.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Cîroc | 80.2% → 78.4% | 84.2%Jun 2026 | 77.3%Jan 2026 | 1st |
| Belvedere | 7.2% → 8.6% | 8.8%Aug 2026 | 4.9%Dec 2025 | 3rd → 2nd |
| Smirnoff | 8.8% → 8.6% | 10.4%Jan 2026 | 7.2%Aug 2026 | 2nd → 3rd |
| Grey Goose | 3.2% → 3.9% | 4.6%Jan 2026 | 2.7%Apr 2026 | 4th |
| Stolichnaya | 0.53% → 0.52% | 0.76%Jan 2026 | 0.3%Jul 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Cîroc’s estimated Share of Search among vodka brands worldwide decreased from 80.2% to 78.4%.
- Across the 12 months ending September 2026, Belvedere’s estimated Share of Search among vodka brands worldwide increased from 7.2% to 8.6%.
- Across the 12 months ending September 2026, Grey Goose’s estimated Share of Search among vodka brands worldwide increased from 3.2% to 3.9%.
- Across the 12 months ending September 2026, Cîroc’s estimated Share of Search among vodka brands worldwide peaked at 84.2% in June 2026 and was lowest at 77.3% in January 2026.
- Across the 12 months ending September 2026, Belvedere’s estimated Share of Search among vodka brands worldwide peaked at 8.8% in August 2026 and was lowest at 4.9% in December 2025.
- Across the 12 months ending September 2026, Smirnoff’s estimated Share of Search among vodka brands worldwide peaked at 10.4% in January 2026 and was lowest at 7.2% in August 2026.
- Across the 12 months ending September 2026, Grey Goose’s estimated Share of Search among vodka brands worldwide peaked at 4.6% in January 2026 and was lowest at 2.7% in April 2026.
- Across the 12 months ending September 2026, Belvedere rose from 3rd to 2nd among vodka brands worldwide.
- Across the 12 months ending September 2026, Smirnoff fell from 2nd to 3rd among vodka brands worldwide.
- Across the 12 months ending September 2026, Stolichnaya held steady: its estimated Share of Search among vodka brands worldwide moved less than 0.5 percentage points.
How did search popularity change for vodka brands worldwide in September 2026?
4 changes
In September 2026, Smirnoff gained estimated Share of Search among vodka brands worldwide, from 7.2% to 8.6%.
In September 2026, Grey Goose gained estimated Share of Search among vodka brands worldwide, from 3.2% to 3.9%.
In September 2026, Cîroc lost estimated Share of Search among vodka brands worldwide, from 80.3% to 78.4%.
Estimated monthly branded searches for Belvedere worldwide rose 22.3% over 12 measured months, from 673K to 823K in September 2026.
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