Captain Morgan vs Halo Top:Which is searched more?
In September 2026, Captain Morgan had more branded searches than Halo Top among flavors brands worldwide. Captain Morgan was estimated to have 368K branded searches compared to Halo Top’s 49.5K, and held a 4.6% Share of Search versus Halo Top’s 0.62%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Captain Morgan or Halo Top?
Compare the flavors brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Captain Morgan, Halo Top. The figures are in the table below the chart.
View monthly share of search table
| Month | Nespresso | Red Bull | Oreo | Monster Energy | Skittles | Captain Morgan | Halo Top | Ben & Jerry's |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.2% | 28.2% | 10.4% | 6.9% | 6.9% | 4.6% | 0.62% | 0.15% |
| Nov 2025 | 53.6% | 24% | 7.2% | 5.9% | 4.8% | 3.9% | 0.43% | 0.11% |
| Dec 2025 | 48.1% | 26.4% | 7.9% | 6.5% | 5.3% | 5.3% | 0.39% | 0.12% |
| Jan 2026 | 42.4% | 28.3% | 10.4% | 8.5% | 5.7% | 3.8% | 0.77% | 0.13% |
| Feb 2026 | 43.9% | 29.4% | 8.8% | 7.2% | 5.9% | 3.9% | 0.65% | 0.16% |
| Mar 2026 | 42.3% | 28.3% | 10.4% | 8.5% | 5.7% | 3.8% | 0.76% | 0.19% |
| Apr 2026 | 42% | 28.1% | 10.3% | 8.4% | 5.6% | 4.6% | 0.76% | 0.19% |
| May 2026 | 41.2% | 27.6% | 10.1% | 10.1% | 5.5% | 4.5% | 0.74% | 0.18% |
| Jun 2026 | 42.4% | 28.3% | 10.4% | 8.5% | 4.7% | 4.7% | 0.94% | 0.15% |
| Jul 2026 | 41.4% | 27.7% | 10.2% | 8.3% | 5.6% | 5.6% | 1.1% | 0.18% |
| Aug 2026 | 44.3% | 24.2% | 10.9% | 8.9% | 5.9% | 4.9% | 0.8% | 0.16% |
| Sep 2026 | 42.1% | 28.1% | 10.3% | 8.5% | 5.7% | 4.6% | 0.62% | 0.1% |
How has the Captain Morgan and Halo Top comparison changed over the last 12 months?
3 findings
- Captain Morgan was ahead of Halo Top in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Captain Morgan’s estimated Share of Search among flavors brands worldwide held steady at 4.6%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Halo Top’s estimated Share of Search among flavors brands worldwide held steady at 0.62%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for flavors brands worldwide in September 2026?
0 changes
Neither Captain Morgan nor Halo Top moved beyond provider rounding among flavors brands in September 2026.
Other head-to-heads among flavors brands
How each brand is measured
Brandwave collects information about searches that people make online using Captain Morgan’s and Halo Top’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Captain Morgan
1 branded search term
- captain morgan
Halo Top
1 branded search term
- halo top
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