Nespresso vs Red Bull:Which is searched more?
In September 2026, Nespresso had more branded searches than Red Bull among flavors brands worldwide. Nespresso was estimated to have 3.4M branded searches compared to Red Bull’s 2.2M, and held a 42.1% Share of Search versus Red Bull’s 28.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nespresso or Red Bull?
Compare the flavors brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nespresso, Red Bull. The figures are in the table below the chart.
View monthly share of search table
| Month | Nespresso | Red Bull | Oreo | Monster Energy | Skittles | Captain Morgan | Halo Top | Ben & Jerry's |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.2% | 28.2% | 10.4% | 6.9% | 6.9% | 4.6% | 0.62% | 0.15% |
| Nov 2025 | 53.6% | 24% | 7.2% | 5.9% | 4.8% | 3.9% | 0.43% | 0.11% |
| Dec 2025 | 48.1% | 26.4% | 7.9% | 6.5% | 5.3% | 5.3% | 0.39% | 0.12% |
| Jan 2026 | 42.4% | 28.3% | 10.4% | 8.5% | 5.7% | 3.8% | 0.77% | 0.13% |
| Feb 2026 | 43.9% | 29.4% | 8.8% | 7.2% | 5.9% | 3.9% | 0.65% | 0.16% |
| Mar 2026 | 42.3% | 28.3% | 10.4% | 8.5% | 5.7% | 3.8% | 0.76% | 0.19% |
| Apr 2026 | 42% | 28.1% | 10.3% | 8.4% | 5.6% | 4.6% | 0.76% | 0.19% |
| May 2026 | 41.2% | 27.6% | 10.1% | 10.1% | 5.5% | 4.5% | 0.74% | 0.18% |
| Jun 2026 | 42.4% | 28.3% | 10.4% | 8.5% | 4.7% | 4.7% | 0.94% | 0.15% |
| Jul 2026 | 41.4% | 27.7% | 10.2% | 8.3% | 5.6% | 5.6% | 1.1% | 0.18% |
| Aug 2026 | 44.3% | 24.2% | 10.9% | 8.9% | 5.9% | 4.9% | 0.8% | 0.16% |
| Sep 2026 | 42.1% | 28.1% | 10.3% | 8.5% | 5.7% | 4.6% | 0.62% | 0.1% |
How has the Nespresso and Red Bull comparison changed over the last 12 months?
3 findings
- Nespresso was ahead of Red Bull in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among flavors brands worldwide moved from 42.2% to 42.1%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 12 months ending September 2026, Red Bull’s estimated Share of Search among flavors brands worldwide moved from 28.2% to 28.1%, and its estimated monthly branded searches held steady at 2.2M.
How did search popularity change for flavors brands worldwide in September 2026?
2 changes
In September 2026, Red Bull gained estimated Share of Search among flavors brands worldwide, from 24.2% to 28.1%.
In September 2026, Nespresso lost estimated Share of Search among flavors brands worldwide, from 44.3% to 42.1%.
Other head-to-heads among flavors brands
How each brand is measured
Brandwave collects information about searches that people make online using Nespresso’s and Red Bull’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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