Brandwave

Flavors brands:Which are searched most?

In September 2026, Nespresso was the most searched among flavors brands worldwide, with an estimated 3.4M branded searches and 42.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nespresso42.1%
  2. Red Bull28.1%
  3. Oreo10.3%
  4. Monster Energy8.5%
  5. Skittles5.7%
  6. Captain Morgan4.6%
  7. Halo Top0.62%
  8. Ben & Jerry's0.1%

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Share of SearchLeaderboard

Compare the flavors brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among flavors brands worldwide, by month

Share of Search by month for Nespresso, Red Bull, Oreo, Monster Energy, Skittles, Captain Morgan. The figures are in the table below the chart.

View monthly share of search table
MonthNespressoRed BullOreoMonster EnergySkittlesCaptain MorganHalo TopBen & Jerry's
Oct 202542.2%28.2%10.4%6.9%6.9%4.6%0.62%0.15%
Nov 202553.6%24%7.2%5.9%4.8%3.9%0.43%0.11%
Dec 202548.1%26.4%7.9%6.5%5.3%5.3%0.39%0.12%
Jan 202642.4%28.3%10.4%8.5%5.7%3.8%0.77%0.13%
Feb 202643.9%29.4%8.8%7.2%5.9%3.9%0.65%0.16%
Mar 202642.3%28.3%10.4%8.5%5.7%3.8%0.76%0.19%
Apr 202642%28.1%10.3%8.4%5.6%4.6%0.76%0.19%
May 202641.2%27.6%10.1%10.1%5.5%4.5%0.74%0.18%
Jun 202642.4%28.3%10.4%8.5%4.7%4.7%0.94%0.15%
Jul 202641.4%27.7%10.2%8.3%5.6%5.6%1.1%0.18%
Aug 202644.3%24.2%10.9%8.9%5.9%4.9%0.8%0.16%
Sep 202642.1%28.1%10.3%8.5%5.7%4.6%0.62%0.1%

This month’s ranking, September 2026

  1. 1.Nespresso

    42.1%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. 2.Red Bull

    28.1%

    Held 2nd. 2.2M estimated branded searches, +22.4% vs prior month. Share +3.9 points.

  3. 3.Oreo

    10.3%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Monster Energy

    8.5%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Skittles

    5.7%

    Held 5th. 450K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Captain Morgan

    4.6%

    Held 6th. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Halo Top

    0.62%

    Held 7th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Ben & Jerry's

    0.1%

    Held 8th. 8.2K estimated branded searches, -32.4% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among flavors brands worldwide?

In September 2026, Nespresso was the most searched among flavors brands worldwide, with an estimated 3.4M branded searches and 42.1% estimated Share of Search within this set. Red Bull is in 2nd place, 13.9 percentage points behind at 28.1% Share of Search.

Global flavors brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Nespresso42.2% → 42.1%53.6%Nov 202541.2%May 20261st
Red Bull28.2% → 28.1%29.4%Feb 202624%Nov 20252nd
Oreo10.4% → 10.3%10.9%Aug 20267.2%Nov 20253rd
Monster Energy6.9% → 8.5%10.1%May 20265.9%Nov 20254th
Skittles6.9% → 5.7%6.9%Oct 20254.7%Jun 20265th
Captain Morgan4.6%5.6%Jul 20263.8%Mar 20266th
Halo Top0.62%1.1%Jul 20260.39%Dec 20257th
Ben & Jerry's0.15% → 0.1%0.19%Mar 20260.1%Sep 20268th

Each finding as a sentence

  • Across the 12 months ending September 2026, Monster Energy’s estimated Share of Search among flavors brands worldwide increased from 6.9% to 8.5%.
  • Across the 12 months ending September 2026, Skittles’ estimated Share of Search among flavors brands worldwide decreased from 6.9% to 5.7%.
  • Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among flavors brands worldwide peaked at 53.6% in November 2025 and was lowest at 41.2% in May 2026.
  • Across the 12 months ending September 2026, Red Bull’s estimated Share of Search among flavors brands worldwide peaked at 29.4% in February 2026 and was lowest at 24% in November 2025.
  • Across the 12 months ending September 2026, Oreo’s estimated Share of Search among flavors brands worldwide peaked at 10.9% in August 2026 and was lowest at 7.2% in November 2025.
  • Across the 12 months ending September 2026, Monster Energy’s estimated Share of Search among flavors brands worldwide peaked at 10.1% in May 2026 and was lowest at 5.9% in November 2025.
  • Across the 12 months ending September 2026, Skittles’ estimated Share of Search among flavors brands worldwide peaked at 6.9% in October 2025 and was lowest at 4.7% in June 2026.
  • Across the 12 months ending September 2026, Captain Morgan’s estimated Share of Search among flavors brands worldwide peaked at 5.6% in July 2026 and was lowest at 3.8% in March 2026.
  • Across the 12 months ending September 2026, Nespresso, Red Bull, Oreo, Captain Morgan, Halo Top and Ben & Jerry's held steady: their estimated Share of Search among flavors brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for flavors brands worldwide in September 2026?

  1. In September 2026, Red Bull gained estimated Share of Search among flavors brands worldwide, from 24.2% to 28.1%.

  2. In September 2026, Nespresso lost estimated Share of Search among flavors brands worldwide, from 44.3% to 42.1%.

  3. In September 2026, Oreo lost estimated Share of Search among flavors brands worldwide, from 10.9% to 10.3%.

  4. Estimated monthly branded searches for Monster Energy worldwide rose 22.4% over 12 measured months, from 550K to 673K in September 2026.

  5. Estimated monthly branded searches for Ben & Jerry's worldwide fell 32.3% over 12 measured months, from 12.2K to 8.2K in September 2026.

  6. Estimated monthly branded searches for Skittles worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

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