How popular isHalo Top in search?
In September 2026, there were an estimated 49.5K branded searches for Halo Top worldwide which held steady over the last 12 months. Halo Top holds 15.5% estimated Share of Search among frozen yoghurt brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Menchie's63.1%Halo Top15.5%
Yasso12.7%- Yogurberry5.7%
Ben & Jerry's2.6%
- Planet Yogurt0.31%
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Which frozen yoghurt brands compete with Halo Top?
Share of Search by month for Menchie's, Halo Top, Yasso, Yogurberry, Ben & Jerry's. The figures are in the table below the chart.
View monthly share of search table
| Month | Menchie's | Halo Top | Yasso | Yogurberry | Ben & Jerry's | Planet Yogurt |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.6% | 17.9% | 9.8% | 8% | 4.4% | 0.36% |
| Nov 2025 | 64.3% | 15.8% | 8.6% | 7% | 3.9% | 0.39% |
| Dec 2025 | 69.4% | 11.4% | 7.7% | 7.7% | 3.4% | 0.45% |
| Jan 2026 | 61.3% | 18.4% | 10.1% | 6.8% | 3% | 0.4% |
| Feb 2026 | 76.4% | 10.3% | 6.9% | 3.8% | 2.5% | 0.21% |
| Mar 2026 | 68.4% | 13.7% | 9.2% | 5% | 3.4% | 0.23% |
| Apr 2026 | 61.3% | 15.1% | 15.1% | 4.5% | 3.7% | 0.25% |
| May 2026 | 66% | 13.3% | 13.3% | 4% | 3.3% | 0.22% |
| Jun 2026 | 64.5% | 15.9% | 13% | 3.9% | 2.6% | 0.21% |
| Jul 2026 | 59.7% | 18% | 14.7% | 4.4% | 3% | 0.24% |
| Aug 2026 | 61.1% | 15% | 15% | 5.5% | 3% | 0.32% |
| Sep 2026 | 63.1% | 15.5% | 12.7% | 5.7% | 2.6% | 0.31% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.1% | 201K | -18.3% | +2.1 points | |
| 2, held 2nd | 15.5% | 49.5K | -18.2% | +0.5 points | |
| 3, held 3rd | 12.7% | 40.5K | -33.1% | -2.3 points | |
| 4, held 4th | 5.7% | 18.1K | -18.5% | +0.2 points | |
| 5, held 5th | 2.6% | 8.2K | -32.4% | -0.4 points | |
| 6, held 6th | 0.31% | 1K | -23.1% | 0 points |
63.1%
Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share +2.1 points.
2.
15.5%
Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share +0.5 points.
3.
Yasso12.7%
Held 3rd. 40.5K estimated branded searches, -33.1% vs prior month. Share -2.3 points.
5.7%
Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share +0.2 points.
2.6%
Held 5th. 8.2K estimated branded searches, -32.4% vs prior month. Share -0.4 points.
0.31%
Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.
Compare search popularity between Halo Top and its closest rivals
Every comparison with Halo Top
5 comparisons
How has branded search demand for Halo Top changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Halo Top worldwide held steady at 49.5K.
- Across the 12 months ending September 2026, Halo Top’s estimated Share of Search among frozen yoghurt brands worldwide decreased from 17.9% to 15.5%.
- Across the 12 months ending September 2026, Halo Top’s estimated Share of Search among frozen yoghurt brands worldwide peaked at 18.4% in January 2026 and was lowest at 10.3% in February 2026.
How did search popularity change for frozen yoghurt brands worldwide in September 2026?
5 changes
In September 2026, Menchie's gained estimated Share of Search among frozen yoghurt brands worldwide, from 61.1% to 63.1%.
In September 2026, Halo Top gained estimated Share of Search among frozen yoghurt brands worldwide, from 15% to 15.5%.
In September 2026, Yasso lost estimated Share of Search among frozen yoghurt brands worldwide, from 15% to 12.7%.
Yogurberry’s estimated Share of Search among frozen yoghurt brands worldwide has gained ground for 3 months in a row, from 3.9% to 5.7% in September 2026.
Estimated monthly branded searches for Ben & Jerry's worldwide fell 32.3% over 12 measured months, from 12.2K to 8.2K in September 2026.
How is Halo Top measured?
Brandwave collects information about searches that people make online using Halo Top’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- halo top
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Is Halo Top your brand?
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