Brandwave

How popular isBen & Jerry's in search?

In August 2026, there were an estimated 390 branded searches for Ben & Jerry's worldwide which is up 21.9% over the last 11 months. Ben & Jerry's holds 0.1% estimated Share of Search among frozen yoghurt brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Menchie's62.9%
  2. Halo Top15.5%
  3. Yasso15.5%
  4. Yogurberry5.7%
  5. Planet Yogurt0.33%
  6. Ben & Jerry's0.1%
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Which frozen yoghurt brands compete with Ben & Jerry's?

Ben & Jerry's against frozen yoghurt brands worldwide, by month

Share of Search by month for Menchie's, Halo Top, Yasso, Yogurberry, Ben & Jerry's. The figures are in the table below the chart.

View monthly share of search table
MonthMenchie'sHalo TopYassoYogurberryPlanet YogurtBen & Jerry's
Oct 202562.2%18.7%10.2%8.4%0.38%0.12%
Nov 202566.8%16.4%9%7.3%0.4%0.11%
Dec 202571.8%11.8%7.9%7.9%0.46%0.07%
Jan 202663.1%19%10.4%7%0.41%0.08%
Feb 202676.5%12.6%6.9%3.8%0.21%0.05%
Mar 202670.7%14.2%9.5%5.2%0.23%0.09%
Apr 202663.6%15.7%15.7%4.7%0.26%0.1%
May 202668.2%13.7%13.7%4.1%0.23%0.09%
Jun 202666.2%16.3%13.3%4%0.22%0.07%
Jul 202661.5%18.5%15.1%4.5%0.25%0.12%
Aug 202662.9%15.5%15.5%5.7%0.33%0.1%
Sep 2026——————

  1. 1.Menchie's

    62.9%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Halo Top

    15.5%

    Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -3 points.

  3. 3.Yasso

    15.5%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Yogurberry

    5.7%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.2 points.

  5. 5.Planet Yogurt

    0.33%

    Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.

  6. 6.Ben & Jerry's

    0.1%

    Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Ben & Jerry's and its closest rivals

How has branded search demand for Ben & Jerry's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ben & Jerry's worldwide rose from 320 to 390.
  • Across the 11 months ending August 2026, Ben & Jerry's’ estimated Share of Search among frozen yoghurt brands worldwide held steady, from 0.12% to 0.1%.

How did search popularity change for frozen yoghurt brands worldwide in August 2026?

  1. In August 2026, Menchie's gained estimated Share of Search among frozen yoghurt brands worldwide, from 61.5% to 62.9%.

  2. In August 2026, Yogurberry gained estimated Share of Search among frozen yoghurt brands worldwide, from 4.5% to 5.7%.

  3. In August 2026, Halo Top lost estimated Share of Search among frozen yoghurt brands worldwide, from 18.5% to 15.5%.

  4. Estimated monthly branded searches for Yasso worldwide rose 123.2% over 11 measured months, from 27.1K to 60.5K in August 2026.

  5. Estimated monthly branded searches for Planet Yogurt worldwide rose 30% over 11 measured months, from 1K to 1.3K in August 2026.

  6. Estimated monthly branded searches for Ben & Jerry's worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.

Where does Ben & Jerry's compete?

Ben & Jerry's is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ice cream brands4th of 50.04%Show ranking
Frozen yoghurt brands6th of 60.1%Shown above

How is Ben & Jerry's measured?

Brandwave collects information about searches that people make online using Ben & Jerry's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • benjerrys

How the Brand Demand Index is measured

Who owns Ben & Jerry's?

Ben & Jerry's is owned by Unilever. Brandwave also tracks Liquid I.V., Continental, Dove, Dr. Squatch, Lipton, Magnum, Omo, Persil, Sunlight, TRESemmé, Vaseline and Wild, owned by the same company, worldwide.

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