Ben & Jerry's vs Yasso:Which is more popular by branded search?
In August 2026, Yasso had more branded searches than Ben & Jerry's among frozen yoghurt brands worldwide. Yasso was estimated to have 60.5K branded searches compared to Ben & Jerry's’ 390, and held a 15.5% Share of Search versus Ben & Jerry's’ 0.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ben & Jerry's or Yasso?
Compare the frozen yoghurt brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yasso, Ben & Jerry's. The figures are in the table below the chart.
View monthly share of search table
| Month | Menchie's | Halo Top | Yasso | Yogurberry | Planet Yogurt | Ben & Jerry's |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.2% | 18.7% | 10.2% | 8.4% | 0.38% | 0.12% |
| Nov 2025 | 66.8% | 16.4% | 9% | 7.3% | 0.4% | 0.11% |
| Dec 2025 | 71.8% | 11.8% | 7.9% | 7.9% | 0.46% | 0.07% |
| Jan 2026 | 63.1% | 19% | 10.4% | 7% | 0.41% | 0.08% |
| Feb 2026 | 76.5% | 12.6% | 6.9% | 3.8% | 0.21% | 0.05% |
| Mar 2026 | 70.7% | 14.2% | 9.5% | 5.2% | 0.23% | 0.09% |
| Apr 2026 | 63.6% | 15.7% | 15.7% | 4.7% | 0.26% | 0.1% |
| May 2026 | 68.2% | 13.7% | 13.7% | 4.1% | 0.23% | 0.09% |
| Jun 2026 | 66.2% | 16.3% | 13.3% | 4% | 0.22% | 0.07% |
| Jul 2026 | 61.5% | 18.5% | 15.1% | 4.5% | 0.25% | 0.12% |
| Aug 2026 | 62.9% | 15.5% | 15.5% | 5.7% | 0.33% | 0.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ben & Jerry's and Yasso comparison changed over the last 12 months?
3 findings
- Yasso was ahead of Ben & Jerry's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ben & Jerry's’ estimated Share of Search among frozen yoghurt brands worldwide moved from 0.12% to 0.1%, and its estimated monthly branded searches moved from 320 to 390.
- Across the 11 months ending August 2026, Yasso’s estimated Share of Search among frozen yoghurt brands worldwide moved from 10.2% to 15.5%, and its estimated monthly branded searches moved from 27.1K to 60.5K.
How did search popularity change for frozen yoghurt brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Yasso worldwide rose 123.2% over 11 measured months, from 27.1K to 60.5K in August 2026.
Estimated monthly branded searches for Ben & Jerry's worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ben & Jerry's’ and Yasso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ben & Jerry's
1 branded search term
- benjerrys
Yasso
1 branded search term
- yasso
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.