Brandwave

Frozen yoghurt brands:Which are searched most?

In August 2026, Menchie's was the most searched among frozen yoghurt brands worldwide, with an estimated 246K branded searches and 62.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Menchie's62.9%
  2. Halo Top15.5%
  3. Yasso15.5%
  4. Yogurberry5.7%
  5. Planet Yogurt0.33%
  6. Ben & Jerry's0.12%

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Share of SearchLeaderboard

Compare the frozen yoghurt brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among frozen yoghurt brands worldwide, by month

Share of Search by month for Menchie's, Halo Top, Yasso, Yogurberry. The figures are in the table below the chart.

View monthly share of search table
MonthMenchie'sHalo TopYassoYogurberryPlanet YogurtBen & Jerry's
Oct 202562.2%18.7%10.2%8.4%0.38%0.15%
Nov 202566.8%16.4%9%7.3%0.4%0.13%
Dec 202571.8%11.8%7.9%7.9%0.46%0.1%
Jan 202663.1%19%10.4%7%0.41%0.1%
Feb 202676.5%12.6%6.9%3.8%0.21%0.07%
Mar 202670.7%14.2%9.5%5.2%0.23%0.12%
Apr 202663.6%15.6%15.6%4.7%0.26%0.13%
May 202668.2%13.7%13.7%4.1%0.23%0.11%
Jun 202666.2%16.3%13.3%4%0.22%0.09%
Jul 202661.5%18.5%15.1%4.5%0.25%0.14%
Aug 202662.9%15.5%15.5%5.7%0.33%0.12%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Menchie's

    62.9%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Halo Top

    15.5%

    Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -3 points.

  3. 3.Yasso

    15.5%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Yogurberry

    5.7%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.2 points.

  5. 5.Planet Yogurt

    0.33%

    Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.

  6. 6.Ben & Jerry's

    0.12%

    Held 6th. 480 estimated branded searches, -15.8% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among frozen yoghurt brands worldwide?

In August 2026, Menchie's was the most searched among frozen yoghurt brands worldwide, with an estimated 246K branded searches and 62.9% estimated Share of Search within this set. Halo Top is in 2nd place, 47.4 percentage points behind at 15.5% Share of Search.

Global frozen yoghurt brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Menchie's62.2% → 62.9%76.5%Feb 202661.5%Jul 20261st
Halo Top18.7% → 15.5%19%Jan 202611.8%Dec 20252nd
Yasso10.2% → 15.5%15.6%Apr 20266.9%Feb 20263rd
Yogurberry8.4% → 5.7%8.4%Oct 20253.8%Feb 20264th
Planet Yogurt0.38% → 0.33%0.46%Dec 20250.21%Feb 20265th
Ben & Jerry's0.15% → 0.12%0.15%Oct 20250.07%Feb 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Menchie's’ estimated Share of Search among frozen yoghurt brands worldwide increased from 62.2% to 62.9%.
  • Across the 11 months ending August 2026, Halo Top’s estimated Share of Search among frozen yoghurt brands worldwide decreased from 18.7% to 15.5%.
  • Across the 11 months ending August 2026, Yasso’s estimated Share of Search among frozen yoghurt brands worldwide increased from 10.2% to 15.5%.
  • Across the 11 months ending August 2026, Yogurberry’s estimated Share of Search among frozen yoghurt brands worldwide decreased from 8.4% to 5.7%.
  • Across the 11 months ending August 2026, Menchie's’ estimated Share of Search among frozen yoghurt brands worldwide peaked at 76.5% in February 2026 and was lowest at 61.5% in July 2026.
  • Across the 11 months ending August 2026, Halo Top’s estimated Share of Search among frozen yoghurt brands worldwide peaked at 19% in January 2026 and was lowest at 11.8% in December 2025.
  • Across the 11 months ending August 2026, Yasso’s estimated Share of Search among frozen yoghurt brands worldwide peaked at 15.6% in April 2026 and was lowest at 6.9% in February 2026.
  • Across the 11 months ending August 2026, Yogurberry’s estimated Share of Search among frozen yoghurt brands worldwide peaked at 8.4% in October 2025 and was lowest at 3.8% in February 2026.
  • Across the 11 months ending August 2026, Planet Yogurt and Ben & Jerry's held steady: their estimated Share of Search among frozen yoghurt brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for frozen yoghurt brands worldwide in August 2026?

  1. In August 2026, Menchie's gained estimated Share of Search among frozen yoghurt brands worldwide, from 61.5% to 62.9%.

  2. In August 2026, Yogurberry gained estimated Share of Search among frozen yoghurt brands worldwide, from 4.5% to 5.7%.

  3. In August 2026, Halo Top lost estimated Share of Search among frozen yoghurt brands worldwide, from 18.5% to 15.5%.

  4. Estimated monthly branded searches for Yasso worldwide rose 123.2% over 11 measured months, from 27.1K to 60.5K in August 2026.

  5. Estimated monthly branded searches for Planet Yogurt worldwide rose 30% over 11 measured months, from 1K to 1.3K in August 2026.

  6. Estimated monthly branded searches for Ben & Jerry's worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

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