Halo Top vs Yasso:Which is more popular by branded search?
In August 2026, Halo Top and Yasso were level on Share of Search among frozen yoghurt brands worldwide, with an estimated 60.5K branded searches each, at 15.5% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Halo Top or Yasso?
Compare the frozen yoghurt brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Halo Top, Yasso. The figures are in the table below the chart.
View monthly share of search table
| Month | Menchie's | Halo Top | Yasso | Yogurberry | Planet Yogurt | Ben & Jerry's |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.2% | 18.7% | 10.2% | 8.4% | 0.38% | 0.12% |
| Nov 2025 | 66.8% | 16.4% | 9% | 7.3% | 0.4% | 0.11% |
| Dec 2025 | 71.8% | 11.8% | 7.9% | 7.9% | 0.46% | 0.07% |
| Jan 2026 | 63.1% | 19% | 10.4% | 7% | 0.41% | 0.08% |
| Feb 2026 | 76.5% | 12.6% | 6.9% | 3.8% | 0.21% | 0.05% |
| Mar 2026 | 70.7% | 14.2% | 9.5% | 5.2% | 0.23% | 0.09% |
| Apr 2026 | 63.6% | 15.7% | 15.7% | 4.7% | 0.26% | 0.1% |
| May 2026 | 68.2% | 13.7% | 13.7% | 4.1% | 0.23% | 0.09% |
| Jun 2026 | 66.2% | 16.3% | 13.3% | 4% | 0.22% | 0.07% |
| Jul 2026 | 61.5% | 18.5% | 15.1% | 4.5% | 0.25% | 0.12% |
| Aug 2026 | 62.9% | 15.5% | 15.5% | 5.7% | 0.33% | 0.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Halo Top and Yasso comparison changed over the last 12 months?
3 findings
- Halo Top was ahead of Yasso in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Halo Top’s estimated Share of Search among frozen yoghurt brands worldwide moved from 18.7% to 15.5%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 11 months ending August 2026, Yasso’s estimated Share of Search among frozen yoghurt brands worldwide moved from 10.2% to 15.5%, and its estimated monthly branded searches moved from 27.1K to 60.5K.
How did search popularity change for frozen yoghurt brands worldwide in August 2026?
2 changes
In August 2026, Halo Top lost estimated Share of Search among frozen yoghurt brands worldwide, from 18.5% to 15.5%.
Estimated monthly branded searches for Yasso worldwide rose 123.2% over 11 measured months, from 27.1K to 60.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Halo Top’s and Yasso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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