How popular isYasso in search?
In August 2026, there were an estimated 60.5K branded searches for Yasso worldwide which is up 123.2% over the last 11 months. Yasso holds 15.5% estimated Share of Search among frozen yoghurt brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Menchie's62.9%Halo Top15.5%
Yasso15.5%- Yogurberry5.7%
- Planet Yogurt0.33%
Ben & Jerry's0.1%
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Which frozen yoghurt brands compete with Yasso?
Share of Search by month for Menchie's, Halo Top, Yasso, Yogurberry. The figures are in the table below the chart.
View monthly share of search table
| Month | Menchie's | Halo Top | Yasso | Yogurberry | Planet Yogurt | Ben & Jerry's |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.2% | 18.7% | 10.2% | 8.4% | 0.38% | 0.12% |
| Nov 2025 | 66.8% | 16.4% | 9% | 7.3% | 0.4% | 0.11% |
| Dec 2025 | 71.8% | 11.8% | 7.9% | 7.9% | 0.46% | 0.07% |
| Jan 2026 | 63.1% | 19% | 10.4% | 7% | 0.41% | 0.08% |
| Feb 2026 | 76.5% | 12.6% | 6.9% | 3.8% | 0.21% | 0.05% |
| Mar 2026 | 70.7% | 14.2% | 9.5% | 5.2% | 0.23% | 0.09% |
| Apr 2026 | 63.6% | 15.7% | 15.7% | 4.7% | 0.26% | 0.1% |
| May 2026 | 68.2% | 13.7% | 13.7% | 4.1% | 0.23% | 0.09% |
| Jun 2026 | 66.2% | 16.3% | 13.3% | 4% | 0.22% | 0.07% |
| Jul 2026 | 61.5% | 18.5% | 15.1% | 4.5% | 0.25% | 0.12% |
| Aug 2026 | 62.9% | 15.5% | 15.5% | 5.7% | 0.33% | 0.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.9% | 246K | 0% | +1.4 points | |
| 2, held 2nd | 15.5% | 60.5K | -18.2% | -3 points | |
| 3, held 3rd | 15.5% | 60.5K | 0% | +0.4 points | |
| 4, held 4th | 5.7% | 22.2K | +22.7% | +1.2 points | |
| 5, held 5th | 0.33% | 1.3K | +30% | +0.1 points | |
| 6, held 6th | 0.1% | 390 | -18.8% | 0 points |
62.9%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share +1.4 points.
2.
15.5%
Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -3 points.
3.
Yasso15.5%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.7%
Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.2 points.
0.33%
Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.
0.1%
Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between Yasso and its closest rivals
How has branded search demand for Yasso changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Yasso worldwide rose from 27.1K to 60.5K.
- Across the 11 months ending August 2026, Yasso’s estimated Share of Search among frozen yoghurt brands worldwide increased from 10.2% to 15.5%.
- Across the 11 months ending August 2026, Yasso’s estimated Share of Search among frozen yoghurt brands worldwide peaked at 15.7% in April 2026 and was lowest at 6.9% in February 2026.
How did search popularity change for frozen yoghurt brands worldwide in August 2026?
6 changes
In August 2026, Menchie's gained estimated Share of Search among frozen yoghurt brands worldwide, from 61.5% to 62.9%.
In August 2026, Yogurberry gained estimated Share of Search among frozen yoghurt brands worldwide, from 4.5% to 5.7%.
In August 2026, Halo Top lost estimated Share of Search among frozen yoghurt brands worldwide, from 18.5% to 15.5%.
Estimated monthly branded searches for Yasso worldwide rose 123.2% over 11 measured months, from 27.1K to 60.5K in August 2026.
Estimated monthly branded searches for Planet Yogurt worldwide rose 30% over 11 measured months, from 1K to 1.3K in August 2026.
Estimated monthly branded searches for Ben & Jerry's worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.
How is Yasso measured?
Brandwave collects information about searches that people make online using Yasso’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- yasso
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Is Yasso your brand?
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