Brandwave

Planet Yogurt vs Yasso:Which is searched more?

In August 2026, Yasso had more branded searches than Planet Yogurt among frozen yoghurt brands worldwide. Yasso was estimated to have 60.5K branded searches compared to Planet Yogurt’s 1.3K, and held a 15.5% Share of Search versus Planet Yogurt’s 0.33%. These are worldwide searches for English-language branded terms.

Share of Search among frozen yoghurt brands worldwide in August 2026Which is more popular in search, Planet Yogurt or Yasso?
Planet Yogurt0.33%1.3K searches
vs
Yasso15.5%60.5K searches

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Which is more popular in search, Planet Yogurt or Yasso?

Compare the frozen yoghurt brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Planet Yogurt and Yasso among frozen yoghurt brands worldwide, by month

Share of Search by month for Yasso, Planet Yogurt. The figures are in the table below the chart.

View monthly share of search table
MonthYassoPlanet Yogurt
Oct 202510.2%0.38%
Nov 20259%0.4%
Dec 20257.9%0.46%
Jan 202610.4%0.41%
Feb 20266.9%0.21%
Mar 20269.5%0.23%
Apr 202615.6%0.26%
May 202613.7%0.23%
Jun 202613.3%0.22%
Jul 202615.1%0.25%
Aug 202615.5%0.33%
Sep 2026——

How has the Planet Yogurt and Yasso comparison changed over the last 12 months?

  • Yasso was ahead of Planet Yogurt in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Planet Yogurt’s estimated Share of Search among frozen yoghurt brands worldwide moved from 0.38% to 0.33%, and its estimated monthly branded searches moved from 1K to 1.3K.
  • Across the 11 months ending August 2026, Yasso’s estimated Share of Search among frozen yoghurt brands worldwide moved from 10.2% to 15.5%, and its estimated monthly branded searches moved from 27.1K to 60.5K.

How did search popularity change for frozen yoghurt brands worldwide in August 2026?

  1. Estimated monthly branded searches for Yasso worldwide rose 123.2% over 11 measured months, from 27.1K to 60.5K in August 2026.

  2. Estimated monthly branded searches for Planet Yogurt worldwide rose 30% over 11 measured months, from 1K to 1.3K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Planet Yogurt’s and Yasso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Planet Yogurt

1 branded search term

  • planet yogurt

Yasso

1 branded search term

  • yasso

How the Brand Demand Index is measured

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