Halo Top vs Menchie's:Which is more popular by branded search?
In August 2026, Menchie's had more branded searches than Halo Top among frozen yoghurt brands worldwide. Menchie's was estimated to have 246K branded searches compared to Halo Top’s 60.5K, and held a 62.9% Share of Search versus Halo Top’s 15.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Halo Top or Menchie's?
Compare the frozen yoghurt brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Menchie's, Halo Top. The figures are in the table below the chart.
View monthly share of search table
| Month | Menchie's | Halo Top | Yasso | Yogurberry | Planet Yogurt | Ben & Jerry's |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.2% | 18.7% | 10.2% | 8.4% | 0.38% | 0.12% |
| Nov 2025 | 66.8% | 16.4% | 9% | 7.3% | 0.4% | 0.11% |
| Dec 2025 | 71.8% | 11.8% | 7.9% | 7.9% | 0.46% | 0.07% |
| Jan 2026 | 63.1% | 19% | 10.4% | 7% | 0.41% | 0.08% |
| Feb 2026 | 76.5% | 12.6% | 6.9% | 3.8% | 0.21% | 0.05% |
| Mar 2026 | 70.7% | 14.2% | 9.5% | 5.2% | 0.23% | 0.09% |
| Apr 2026 | 63.6% | 15.7% | 15.7% | 4.7% | 0.26% | 0.1% |
| May 2026 | 68.2% | 13.7% | 13.7% | 4.1% | 0.23% | 0.09% |
| Jun 2026 | 66.2% | 16.3% | 13.3% | 4% | 0.22% | 0.07% |
| Jul 2026 | 61.5% | 18.5% | 15.1% | 4.5% | 0.25% | 0.12% |
| Aug 2026 | 62.9% | 15.5% | 15.5% | 5.7% | 0.33% | 0.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Halo Top and Menchie's comparison changed over the last 12 months?
3 findings
- Menchie's was ahead of Halo Top in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Halo Top’s estimated Share of Search among frozen yoghurt brands worldwide moved from 18.7% to 15.5%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 11 months ending August 2026, Menchie's’ estimated Share of Search among frozen yoghurt brands worldwide moved from 62.2% to 62.9%, and its estimated monthly branded searches moved from 165K to 246K.
How did search popularity change for frozen yoghurt brands worldwide in August 2026?
2 changes
In August 2026, Menchie's gained estimated Share of Search among frozen yoghurt brands worldwide, from 61.5% to 62.9%.
In August 2026, Halo Top lost estimated Share of Search among frozen yoghurt brands worldwide, from 18.5% to 15.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Halo Top’s and Menchie's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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