Brandwave

Ice cream brands:Which brands are most popular in search?

In August 2026, Haagen-Dazs was the most searched among ice cream brands worldwide, with an estimated 673K branded searches and 64.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Haagen-Dazs64.6%
  2. Connoisseur35.3%
  3. Tip Top0.06%
  4. Ben & Jerry's0.04%
  5. Magnum<0.01%

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Share of SearchLeaderboard

Compare the ice cream brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ice cream brands worldwide, by month

Share of Search by month for Haagen-Dazs, Connoisseur. The figures are in the table below the chart.

View monthly share of search table
MonthHaagen-DazsConnoisseurTip TopBen & Jerry'sMagnum
Oct 202554.9%44.9%0.11%0.04%<0.01%
Nov 202554.9%44.9%0.11%0.03%<0.01%
Dec 202554.9%44.9%0.11%0.03%<0.01%
Jan 202654.9%44.9%0.11%0.03%<0.01%
Feb 202659.8%40%0.1%0.03%0.01%
Mar 202654.9%44.9%0.11%0.05%<0.01%
Apr 202664.5%35.3%0.08%0.05%<0.01%
May 202659.8%40%0.06%0.04%<0.01%
Jun 202664.5%35.3%0.08%0.04%<0.01%
Jul 202669%30.9%0.06%0.05%<0.01%
Aug 202664.6%35.3%0.06%0.04%<0.01%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Haagen-Dazs

    64.6%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -4.4 points.

  2. 2.Connoisseur

    35.3%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +4.4 points.

  3. 3.Tip Top

    0.06%

    Held 3rd. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Ben & Jerry's

    0.04%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

  5. 5.Magnum

    <0.01%

    Held 5th. 90 estimated branded searches, +28.6% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among ice cream brands worldwide?

In August 2026, Haagen-Dazs was the most searched among ice cream brands worldwide, with an estimated 673K branded searches and 64.6% estimated Share of Search within this set. Connoisseur is in 2nd place, 29.3 percentage points behind at 35.3% Share of Search.

Global ice cream brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Haagen-Dazs54.9% → 64.6%69%Jul 202654.9%Mar 20261st
Connoisseur44.9% → 35.3%44.9%Dec 202530.9%Jul 20262nd
Tip Top0.11% → 0.06%0.11%Dec 20250.06%Aug 20263rd
Ben & Jerry's0.04%0.05%Jul 20260.03%Dec 20254th
Magnum<0.01%0.01%Feb 2026<0.01%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Haagen-Dazs’ estimated Share of Search among ice cream brands worldwide increased from 54.9% to 64.6%.
  • Across the 11 months ending August 2026, Connoisseur’s estimated Share of Search among ice cream brands worldwide decreased from 44.9% to 35.3%.
  • Across the 11 months ending August 2026, Haagen-Dazs’ estimated Share of Search among ice cream brands worldwide peaked at 69% in July 2026 and was lowest at 54.9% in March 2026.
  • Across the 11 months ending August 2026, Connoisseur’s estimated Share of Search among ice cream brands worldwide peaked at 44.9% in December 2025 and was lowest at 30.9% in July 2026.
  • Across the 11 months ending August 2026, Tip Top, Ben & Jerry's and Magnum held steady: their estimated Share of Search among ice cream brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for ice cream brands worldwide in August 2026?

  1. In August 2026, Connoisseur gained estimated Share of Search among ice cream brands worldwide, from 30.9% to 35.3%.

  2. In August 2026, Haagen-Dazs lost estimated Share of Search among ice cream brands worldwide, from 69% to 64.6%.

  3. Estimated monthly branded searches for Magnum worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026.

  4. Estimated monthly branded searches for Ben & Jerry's worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.

  5. Estimated monthly branded searches for Tip Top worldwide fell 33% over 11 measured months, from 880 to 590 in August 2026.

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