Brandwave

How popular isBlue Bell?

In September 2026, people searched for Blue Bell by name about 135,000 times worldwide, a 22.7% increase from the previous year. These searches made up 6.9% of all global ice cream brand searches, placing Blue Bell fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about ice cream brands, Blue Bell appeared in two of the four answers and was the sixth most recommended of the nine.

Search and AI answers in September 2026

Blue Bell is the fifth most searched of 9 competitors and the sixth most recommended in AI answers.

  1. Haagen-DazsShare of searches 46.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. ConnoisseurShare of searches 18.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. MagnumShare of searches 10.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Tip TopShare of searches 8.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Blue BellShare of searches 6.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th

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Top ice cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Blue Bell was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Blue Bell is the sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Haagen-Dazs1st
  2. Ben & Jerry's2nd
  3. Tillamook3rd
  4. Breyers4th
  5. Jeni's Splendid Ice Creams5th
  6. Blue Bell6th
  7. Connoisseur–
  8. Magnum–
  9. Tip Top–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Haagen-Dazs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ben & Jerry's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tillamook3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Breyers3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blue Bell2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Jeni's Splendid Ice Creams2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Connoisseur0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Magnum0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tip Top0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about ice cream brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which ice cream brands compete with Blue Bell?

Blue Bell against ice cream brands worldwide, by month

Share of searches by month for Haagen-Dazs, Connoisseur, Magnum, Tip Top, Blue Bell, Tillamook. The figures are in the table below the chart.

View monthly share of searches table
MonthHaagen-DazsConnoisseurMagnumTip TopBlue BellTillamookBreyersBen & Jerry'sJeni's Splendid Ice Creams
Oct 202543.1%22.8%8.4%10.2%6.8%5.6%2%0.75%0.33%
Nov 202542.4%22.4%8.2%12.3%6.7%4.5%2.5%0.61%0.33%
Dec 202542.2%22.3%8.2%12.2%6.7%4.5%3%0.6%0.33%
Jan 202642.7%22.6%8.3%10.1%8.3%4.5%2.5%0.61%0.33%
Feb 202644.5%19.3%10.6%10.6%7%4.7%2.1%0.78%0.42%
Mar 202640.5%19.9%10.9%10.9%8.9%5.9%1.8%0.81%0.44%
Apr 202646.8%15.3%12.5%8.4%8.4%5.6%1.7%0.76%0.5%
May 202646.6%17.1%11.5%9.4%7.7%5.1%1.5%0.69%0.46%
Jun 202649.9%13.6%11.2%9.1%7.5%6.1%1.5%0.55%0.55%
Jul 202648.9%12%9.8%8%12%6.6%1.6%0.49%0.48%
Aug 202650.4%15.2%10.1%8.3%8.3%5.6%1.4%0.5%0.33%
Sep 202646.2%18.9%10.3%8.5%6.9%6.9%1.7%0.42%0.23%

  1. 1.Haagen-Dazs

    46.2%

    Held 1st. 900K estimated branded searches, -26.4% vs prior month. Share -4.2 points.

  2. 2.Connoisseur

    18.9%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +3.7 points.

  3. 3.Magnum

    10.3%

    Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share +0.2 points.

  4. 4.Tip Top

    8.5%

    Moved from 5th to 4th. 165K estimated branded searches, -17.9% vs prior month. Share +0.2 points.

  5. 5.Blue Bell

    6.9%

    Moved from 4th to 5th. 135K estimated branded searches, -32.8% vs prior month. Share -1.4 points.

  6. 6.Tillamook

    6.9%

    Held 6th. 135K estimated branded searches, 0% vs prior month. Share +1.4 points.

  7. 7.Breyers

    1.7%

    Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.Ben & Jerry's

    0.42%

    Held 8th. 8.2K estimated branded searches, -32.4% vs prior month. Share -0.1 points.

  9. 9.Jeni's Splendid Ice Creams

    0.23%

    Held 9th. 4.4K estimated branded searches, -45.7% vs prior month. Share -0.1 points.

Compare popularity between Blue Bell and its closest rivals

Every comparison with Blue Bell

8 comparisons

How has branded search demand for Blue Bell changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Blue Bell worldwide rose from 110K to 135K.
  • Across the 12 months ending September 2026, Blue Bell’s share of searches among ice cream brands worldwide peaked at 12% in July 2026 and was lowest at 6.7% in December 2025.

How did search popularity change for ice cream brands worldwide in September 2026?

6 changes

  1. In September 2026, Connoisseur gained share of searches among ice cream brands worldwide, from 15.2% to 18.9%.

  2. In September 2026, Tillamook gained share of searches among ice cream brands worldwide, from 5.6% to 6.9%.

  3. In September 2026, Haagen-Dazs lost share of searches among ice cream brands worldwide, from 50.4% to 46.2%.

  4. In September 2026, Blue Bell lost share of searches among ice cream brands worldwide, from 8.3% to 6.9%.

  5. In September 2026, Tip Top rose from 5th to 4th among ice cream brands worldwide.

  6. Estimated monthly branded searches for Magnum worldwide rose 48.9% over 12 measured months, from 135K to 201K in September 2026.

How are Blue Bell’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Blue Bell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • blue bell ice cream

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