Blue Bell vs Tillamook:Which is searched more?
In September 2026, Blue Bell and Tillamook were level in searches among ice cream brands worldwide, with an estimated 135K branded searches each, at 6.9% of the total each. These are worldwide searches for English-language branded terms.
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Is Blue Bell or Tillamook more popular in search?
Compare the ice cream brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Blue Bell, Tillamook. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haagen-Dazs | Connoisseur | Magnum | Tip Top | Blue Bell | Tillamook | Breyers | Ben & Jerry's | Jeni's Splendid Ice Creams |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.1% | 22.8% | 8.4% | 10.2% | 6.8% | 5.6% | 2% | 0.75% | 0.33% |
| Nov 2025 | 42.4% | 22.4% | 8.2% | 12.3% | 6.7% | 4.5% | 2.5% | 0.61% | 0.33% |
| Dec 2025 | 42.2% | 22.3% | 8.2% | 12.2% | 6.7% | 4.5% | 3% | 0.6% | 0.33% |
| Jan 2026 | 42.7% | 22.6% | 8.3% | 10.1% | 8.3% | 4.5% | 2.5% | 0.61% | 0.33% |
| Feb 2026 | 44.5% | 19.3% | 10.6% | 10.6% | 7% | 4.7% | 2.1% | 0.78% | 0.42% |
| Mar 2026 | 40.5% | 19.9% | 10.9% | 10.9% | 8.9% | 5.9% | 1.8% | 0.81% | 0.44% |
| Apr 2026 | 46.8% | 15.3% | 12.5% | 8.4% | 8.4% | 5.6% | 1.7% | 0.76% | 0.5% |
| May 2026 | 46.6% | 17.1% | 11.5% | 9.4% | 7.7% | 5.1% | 1.5% | 0.69% | 0.46% |
| Jun 2026 | 49.9% | 13.6% | 11.2% | 9.1% | 7.5% | 6.1% | 1.5% | 0.55% | 0.55% |
| Jul 2026 | 48.9% | 12% | 9.8% | 8% | 12% | 6.6% | 1.6% | 0.49% | 0.48% |
| Aug 2026 | 50.4% | 15.2% | 10.1% | 8.3% | 8.3% | 5.6% | 1.4% | 0.5% | 0.33% |
| Sep 2026 | 46.2% | 18.9% | 10.3% | 8.5% | 6.9% | 6.9% | 1.7% | 0.42% | 0.23% |
How has the Blue Bell and Tillamook comparison changed over the last 12 months?
3 findings
- Blue Bell was ahead of Tillamook in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blue Bell’s share of searches among ice cream brands worldwide moved from 6.8% to 6.9%, and its estimated monthly branded searches moved from 110K to 135K.
- Across the 12 months ending September 2026, Tillamook’s share of searches among ice cream brands worldwide moved from 5.6% to 6.9%, and its estimated monthly branded searches moved from 90.5K to 135K.
How did search popularity change for ice cream brands worldwide in September 2026?
2 changes
In September 2026, Tillamook gained share of searches among ice cream brands worldwide, from 5.6% to 6.9%.
In September 2026, Blue Bell lost share of searches among ice cream brands worldwide, from 8.3% to 6.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blue Bell’s and Tillamook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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