Brandwave

Blue Bell vs Haagen-Dazs:Which is more popular?

In September 2026, Haagen-Dazs had more branded searches than Blue Bell among ice cream brands worldwide. Haagen-Dazs had about 900,000 branded searches, while Blue Bell had 135,000. Haagen-Dazs made up 46.2% of all ice cream brand searches we track, and Blue Bell accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about ice cream brands, Haagen-Dazs appeared in all four answers and Blue Bell in two. Haagen-Dazs was mentioned before Blue Bell in every answer.

Among ice cream brands worldwide in September 2026

Who do people search for more?

Haagen-Dazs, about 7 searches for every 1 for Blue Bell

Haagen-Dazs 900K searchesBlue Bell 135K searches

Who does AI mention more?

Haagen-Dazs, mentioned in every answer we collected

Haagen-Dazs in 4 of 4Blue Bell in 2 of 4

Who does AI recommend more?

Haagen-Dazs, named ahead of Blue Bell in every answer

Haagen-Dazs first in 4Blue Bell never first

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Top ice cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Haagen-Dazs appeared in all four answers. Blue Bell was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Haagen-Dazs was listed before Blue Bell in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Haagen-Dazs1st
  2. Ben & Jerry's2nd
  3. Tillamook3rd
  4. Breyers4th
  5. Jeni's Splendid Ice Creams5th
  6. Blue Bell6th
  7. Connoisseur–
  8. Magnum–
  9. Tip Top–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Haagen-Dazs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ben & Jerry's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tillamook3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Breyers3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blue Bell2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Jeni's Splendid Ice Creams2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Connoisseur0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Magnum0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tip Top0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about ice cream brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Blue Bell or Haagen-Dazs more popular in search?

This chart shows how often people search Google for Blue Bell and Haagen-Dazs by name. Each line represents a brand's share of searches for all nine ice cream brands we track, month by month, from English-language searches worldwide.

Blue Bell and Haagen-Dazs among ice cream brands worldwide, by month

Share of searches by month for Haagen-Dazs, Blue Bell. The figures are in the table below the chart.

View monthly share of searches table
MonthHaagen-DazsConnoisseurMagnumTip TopBlue BellTillamookBreyersBen & Jerry'sJeni's Splendid Ice Creams
Oct 202543.1%22.8%8.4%10.2%6.8%5.6%2%0.75%0.33%
Nov 202542.4%22.4%8.2%12.3%6.7%4.5%2.5%0.61%0.33%
Dec 202542.2%22.3%8.2%12.2%6.7%4.5%3%0.6%0.33%
Jan 202642.7%22.6%8.3%10.1%8.3%4.5%2.5%0.61%0.33%
Feb 202644.5%19.3%10.6%10.6%7%4.7%2.1%0.78%0.42%
Mar 202640.5%19.9%10.9%10.9%8.9%5.9%1.8%0.81%0.44%
Apr 202646.8%15.3%12.5%8.4%8.4%5.6%1.7%0.76%0.5%
May 202646.6%17.1%11.5%9.4%7.7%5.1%1.5%0.69%0.46%
Jun 202649.9%13.6%11.2%9.1%7.5%6.1%1.5%0.55%0.55%
Jul 202648.9%12%9.8%8%12%6.6%1.6%0.49%0.48%
Aug 202650.4%15.2%10.1%8.3%8.3%5.6%1.4%0.5%0.33%
Sep 202646.2%18.9%10.3%8.5%6.9%6.9%1.7%0.42%0.23%

How has the Blue Bell and Haagen-Dazs comparison changed over the last 12 months?

3 findings
  • Haagen-Dazs was ahead of Blue Bell in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Blue Bell’s share of searches among ice cream brands worldwide moved from 6.8% to 6.9%, and its estimated monthly branded searches moved from 110K to 135K.
  • Across the 12 months ending September 2026, Haagen-Dazs’ share of searches among ice cream brands worldwide moved from 43.1% to 46.2%, and its estimated monthly branded searches moved from 696K to 900K.

How did search popularity change for ice cream brands worldwide in September 2026?

2 changes

  1. In September 2026, Haagen-Dazs lost share of searches among ice cream brands worldwide, from 50.4% to 46.2%.

  2. In September 2026, Blue Bell lost share of searches among ice cream brands worldwide, from 8.3% to 6.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Blue Bell’s and Haagen-Dazs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blue Bell

1 branded search term

  • blue bell ice cream

Haagen-Dazs

2 branded search terms

  • haagen dazs
  • haagendazs

How the Brand Demand Index is measured

Other head-to-heads among ice cream brands

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