How popular isTip Top in search?
In August 2026, there were an estimated 202K branded searches for Tip Top worldwide which is up 21.5% over the last 11 months. Tip Top holds 11.2% estimated Share of Search among ice cream brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Haagen-Dazs68.2%
Connoisseur20.5%
Tip Top11.2%Ben & Jerry's0.03%
Magnum<0.01%
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Which ice cream brands compete with Tip Top?
Share of Search by month for Haagen-Dazs, Connoisseur, Tip Top. The figures are in the table below the chart.
View monthly share of search table
| Month | Haagen-Dazs | Connoisseur | Tip Top | Ben & Jerry's | Magnum |
|---|---|---|---|---|---|
| Oct 2025 | 56.6% | 29.9% | 13.5% | 0.03% | <0.01% |
| Nov 2025 | 55% | 29.1% | 15.9% | 0.03% | <0.01% |
| Dec 2025 | 55% | 29.1% | 15.9% | 0.02% | <0.01% |
| Jan 2026 | 56.6% | 29.9% | 13.5% | 0.03% | <0.01% |
| Feb 2026 | 59.8% | 25.9% | 14.2% | 0.03% | <0.01% |
| Mar 2026 | 56.8% | 27.8% | 15.3% | 0.04% | <0.01% |
| Apr 2026 | 66.3% | 21.7% | 12% | 0.04% | <0.01% |
| May 2026 | 63.7% | 23.4% | 12.8% | 0.03% | <0.01% |
| Jun 2026 | 68.6% | 18.8% | 12.6% | 0.03% | <0.01% |
| Jul 2026 | 70.8% | 17.4% | 11.7% | 0.03% | <0.01% |
| Aug 2026 | 68.2% | 20.5% | 11.2% | 0.03% | <0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.2% | 1.2M | 0% | -2.6 points | |
| 2, held 2nd | 20.5% | 368K | +22.3% | +3.1 points | |
| 3, held 3rd | 11.2% | 202K | 0% | -0.4 points | |
| 4, held 4th | 0.03% | 480 | -15.8% | 0 points | |
| 5, held 5th | <0.01% | 90 | +28.6% | 0 points |
68.2%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -2.6 points.
20.5%
Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +3.1 points.
3.
Tip Top11.2%
Held 3rd. 202K estimated branded searches, 0% vs prior month. Share -0.4 points.
0.03%
Held 4th. 480 estimated branded searches, -15.8% vs prior month. Share 0 points.
5.
Magnum<0.01%
Held 5th. 90 estimated branded searches, +28.6% vs prior month. Share 0 points.
Compare search popularity between Tip Top and its closest rivals
How has branded search demand for Tip Top changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Tip Top worldwide rose from 166K to 202K.
- Across the 11 months ending August 2026, Tip Top’s estimated Share of Search among ice cream brands worldwide decreased from 13.5% to 11.2%.
- Across the 11 months ending August 2026, Tip Top’s estimated Share of Search among ice cream brands worldwide peaked at 15.9% in December 2025 and was lowest at 11.2% in August 2026.
How did search popularity change for ice cream brands worldwide in August 2026?
5 changes
In August 2026, Connoisseur gained estimated Share of Search among ice cream brands worldwide, from 17.4% to 20.5%.
In August 2026, Haagen-Dazs lost estimated Share of Search among ice cream brands worldwide, from 70.8% to 68.2%.
Tip Top’s estimated Share of Search among ice cream brands worldwide has lost ground for 3 months in a row, from 12.8% to 11.2% in August 2026.
Estimated monthly branded searches for Magnum worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026.
Estimated monthly branded searches for Ben & Jerry's worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.
Where does Tip Top compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ice cream brands | 3rd of 5 | 11.2% | Shown above |
| Bread brands | 1st of 6 | 70.8% | Show ranking |
How is Tip Top measured?
Brandwave collects information about searches that people make online using Tip Top’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- tip top
- tip top nz
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Is Tip Top your brand?
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