Haagen-Dazs vs Tip Top:Which is more popular by branded search?

Name: Haagen-Dazs vs Tip Top: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Haagen-Dazs had more branded searches than Tip Top among ice cream brands worldwide. Haagen-Dazs was estimated to have 673K branded searches compared to Tip Top’s 590, and held a 64.6% Share of Search versus Tip Top’s 0.06%. These are worldwide searches for English-language branded terms.

Share of Search among ice cream brands worldwide in August 2026Which is more popular in search, Haagen-Dazs or Tip Top?

Follow Haagen-Dazs vs Tip Top and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Haagen-Dazs or Tip Top?

Compare the ice cream brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Haagen-Dazs and Tip Top among ice cream brands worldwide, by month

Month	Haagen-Dazs	Connoisseur	Tip Top	Ben & Jerry's	Magnum
Oct 2025	54.9%	44.9%	0.11%	0.04%	<0.01%
Nov 2025	54.9%	44.9%	0.11%	0.03%	<0.01%
Dec 2025	54.9%	44.9%	0.11%	0.03%	<0.01%
Jan 2026	54.9%	44.9%	0.11%	0.03%	<0.01%
Feb 2026	59.8%	40%	0.1%	0.03%	0.01%
Mar 2026	54.9%	44.9%	0.11%	0.05%	<0.01%
Apr 2026	64.5%	35.3%	0.08%	0.05%	<0.01%
May 2026	59.8%	40%	0.06%	0.04%	<0.01%
Jun 2026	64.5%	35.3%	0.08%	0.04%	<0.01%
Jul 2026	69%	30.9%	0.06%	0.05%	<0.01%
Aug 2026	64.6%	35.3%	0.06%	0.04%	<0.01%
Sep 2026	—	—	—	—	—

How has the Haagen-Dazs and Tip Top comparison changed over the last 12 months?

3 findings

Haagen-Dazs was ahead of Tip Top in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Haagen-Dazs’ estimated Share of Search among ice cream brands worldwide moved from 54.9% to 64.6%, and its estimated monthly branded searches moved from 450K to 673K.
Across the 11 months ending August 2026, Tip Top’s estimated Share of Search among ice cream brands worldwide moved from 0.11% to 0.06%, and its estimated monthly branded searches moved from 880 to 590.

How did search popularity change for ice cream brands worldwide in August 2026?

2 changes

In August 2026, Haagen-Dazs lost estimated Share of Search among ice cream brands worldwide, from 69% to 64.6%.
Estimated monthly branded searches for Tip Top worldwide fell 33% over 11 measured months, from 880 to 590 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Haagen-Dazs’ and Tip Top’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.